CONNECTIONS / OneDrive / OneDrive to Snap Custom Audience
From OneDrive files to Snapchat audience matching.
Connect OneDrive and point Signals at your OneDrive files; it matches your segments into Snapchat for targeting and customer suppression each time a new file lands, hashed and consent-checked for Snapchat.
- ● onedrive → snap.audience :: live
- > read segments rows=39,936
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 29,153 matched
WHAT THIS ENABLES
OneDrive to Snapchat Custom Audience
OneDrive to Snapchat Custom Audience: Signals reads your OneDrive files and matches your segments into Snapchat for targeting and customer suppression, hashed and consent-checked each time a new file lands.
- Customer segments from your OneDrive files activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
- Snapchat audiences that stay in step as the segment rebuilds, drawn from your OneDrive files by teams sharing exports via OneDrive.
WHAT FLOWS WHERE
OneDrive to Custom Audience, mapped.
Each sync hands the customer segments from your OneDrive files to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.
Each sync hands the customer segments from your OneDrive files to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.
Built for the teams that own the number.
Teams sharing exports via OneDrive activating Snapchat audience matching straight from OneDrive files.
From kickoff to verified events.
-
Connect
Read-only OAuth access to the OneDrive folder you name to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.
-
Map
Signals picks up your OneDrive files, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.
-
Deliver
On each run, Signals pulls your OneDrive files, matches your segments into Snapchat for targeting and customer suppression, and processes only the newly dropped file, with list sizing on Snapchat in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your OneDrive files and processes only the newly dropped file.
Audiences that rebuild as the segment does from your OneDrive files, with transfer overhead steady because Signals processes only the newly dropped file.
A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your OneDrive files.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=microsoft-onedrive.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_84286"
- id_list_size 39,936 · matched 29,153
- ✓ accepted match=73%
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How often does the OneDrive Snap Custom Audience sync run?
The pace follows your OneDrive files: Signals sends changes from OneDrive to Snapchat each time a new file lands. Because it processes only the newly dropped file, Snapchat audiences that stay in step as the segment rebuilds stays current while teams sharing exports via OneDrive keep list sizing on Snapchat in view. Delivery needs no export and no manual upload.
What match rate should a OneDrive-sourced Snap Custom Audience batch expect?
Coverage of hashed identifiers across your OneDrive files decides it, and teams sharing exports via OneDrive own that inside OneDrive. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags list sizing on Snapchat, which teams sharing exports via OneDrive then raise inside your OneDrive files.
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