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    CONNECTIONS / Microsoft Excel / Microsoft Excel to TikTok Offline eAPI

    Your Excel workbook rows, wired to TikTok's Offline Events API.

    Signals reads your Excel workbook rows through read-only access to the Excel workbook you name, then sends register and phone sales so offline joins TikTok's web optimization so TikTok sees offline conversions without an export.

    Talk to our team Explore the setup

    microsoft-excel -> tiktok-offline-eapi :: live

    1. ● microsoft excel → tiktok.eapi :: live
    2. > read closed_deals rows=23,039
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 19,814 matched

    WHAT THIS ENABLES

    Microsoft Excel to TikTok Offline Events API

    Microsoft Excel to TikTok Offline Events API: your Excel workbook rows, hashed and consent-checked, feed TikTok as Signals sends register and phone sales so offline joins TikTok's web optimization each time a new file lands.

    • Signals sends register and phone sales so offline joins TikTok's web optimization, reading your Excel workbook rows each time a new file lands.
    • A unified web-and-offline conversion view, with no export step out of your Excel workbook rows.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off TikTok, away from any pixel. Here is how Microsoft Excel closes the loop.

    TikTok credits the campaign that sourced the conversion conversion happens off-platform Ad click on TikTok File drop sync recorded in Microsoft Exc… S Signals hash · dedupe Offline Events API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose TikTok conversions finish at a till, not a checkout, working out of Excel worksheets and named ranges.

    Finance and ops teams working in Excel who need counter sales deduped against any TikTok web event for the same buyer out of Excel workbook rows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only access to the Excel workbook you name, mapped to TikTok's Offline Events API and tuned for web-to-offline deduplication.

    2. Map

      Columns from your Excel workbook rows align to TikTok's Offline Events API in the visual mapper, hashed as the file lands and checked for web-to-offline deduplication.

    3. Deliver

      Each time a new file lands, Signals reads your Excel workbook rows and sends register and phone sales so offline joins TikTok's web optimization, processes only the newly dropped file, with web-to-offline deduplication watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline eAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Microsoft Excel records the event.
    ON THE WIRE

    What Offline eAPI actually receives.

    signals :: microsoft-excel.tiktok-offline-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=microsoft-excel.closed_deals
    3. event "CompletePayment" · event_time 1784662548
    4. user.email sha256 "c02fa8…" · user.phone sha256 "6b91dd…"
    5. properties.value 23406 · properties.currency AED
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Microsoft Excel TikTok Offline eAPI sync run?

    You set the cadence, from near-real-time to a nightly Microsoft Excel sync of your Excel workbook rows into TikTok. Since Signals processes only the newly dropped file, counter sales deduped against any TikTok web event for the same buyer keeps pace and finance and ops teams working in Excel watch web-to-offline deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Microsoft Excel-sourced TikTok Offline eAPI batch expect?

    Match rate follows identifier coverage in your Excel workbook rows, which finance and ops teams working in Excel control, not Microsoft Excel itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Offline Events API pinpoints web-to-offline deduplication, the number finance and ops teams working in Excel tune against.

    NEXT STEP

    Microsoft Excel to TikTok Offline eAPI, in production this week.

    Talk to our team All Microsoft Excel use cases