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    CONNECTIONS / Microsoft Excel / Microsoft Excel to TikTok Custom Audience

    Your Excel workbook rows, wired to TikTok audience targeting.

    Signals reads your Excel workbook rows through read-only access to the Excel workbook you name, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    microsoft-excel -> tiktok-custom-audience :: live

    1. ● microsoft excel → tiktok.audience :: live
    2. > read segments rows=49,749
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 43,779 matched

    WHAT THIS ENABLES

    Microsoft Excel to TikTok Custom Audience

    Microsoft Excel to TikTok Custom Audience: your Excel workbook rows, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your Excel workbook rows each time a new file lands.
    • Targeting that mirrors your live segment, with no export step out of your Excel workbook rows.

    WHAT FLOWS WHERE

    Microsoft Excel to Custom Audience, mapped.

    Signals picks up the customer segments from your Excel workbook rows; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals picks up the customer segments from your Excel workbook rows; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of Excel worksheets and named ranges.

    Finance and ops teams working in Excel who need TikTok custom audiences mirroring the segment your data team publishes out of Excel workbook rows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only access to the Excel workbook you name, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your Excel workbook rows align to TikTok's Custom Audience API in the visual mapper, hashed as the file lands and checked for match quality on TikTok.

    3. Deliver

      Each time a new file lands, Signals reads your Excel workbook rows and delivers first-party segments to TikTok as match-ready custom audiences, processes only the newly dropped file, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your Excel workbook rows, delivered each time a new file lands.

    Targeting that mirrors your live segment out of your Excel workbook rows, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your Excel workbook rows.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: microsoft-excel.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=microsoft-excel.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_51345"
    5. id_list_size 49,749 · matched 43,779
    6. ✓ accepted match=88%
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    FAQ

    Asked on almost every call.

    How often does the Microsoft Excel TikTok Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Microsoft Excel sync of your Excel workbook rows into TikTok. Since Signals processes only the newly dropped file, TikTok custom audiences mirroring the segment your data team publishes keeps pace and finance and ops teams working in Excel watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Microsoft Excel-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your Excel workbook rows, which finance and ops teams working in Excel control, not Microsoft Excel itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number finance and ops teams working in Excel tune against.

    NEXT STEP

    Microsoft Excel to TikTok Custom Audience, in production this week.

    Talk to our team All Microsoft Excel use cases