CONNECTIONS / MariaDB / MariaDB to Meta Conversion Leads
MariaDB tables into Meta, built for Meta Conversion Leads bidding.
Signals reads your MariaDB tables through a read-only database user scoped to the MariaDB tables you name, then reports lead-stage progress so Meta bids toward qualified pipeline so Meta sees lead conversions without an export.
- ● mariadb → meta.leads :: live
- > read lead_pipeline rows=46,469
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 34,852 matched
WHAT THIS ENABLES
MariaDB to Meta CAPI for CRM
Meta CAPI for CRM for MariaDB: Signals reports lead-stage progress so Meta bids toward qualified pipeline straight from your MariaDB tables, hashed and consent-screened each time the read runs.
- Signals reports lead-stage progress so Meta bids toward qualified pipeline, reading your MariaDB tables each time the read runs.
- Bids weighted to revenue-grade lead stages, with no export step out of your MariaDB tables.
WHAT FLOWS WHERE
MariaDB to CAPI for CRM, mapped.
Each sync hands the qualified-lead and pipeline signals from your MariaDB tables to Signals, which hashes and filters every record, then Meta's Conversion Leads API logs the lead conversions for lead-stage selection.
Each sync hands the qualified-lead and pipeline signals from your MariaDB tables to Signals, which hashes and filters every record, then Meta's Conversion Leads API logs the lead conversions for lead-stage selection.
Built for the teams that own the number.
Engineering teams running MariaDB who need Meta bidding tuned to the lead stages that become revenue out of MariaDB tables.
From kickoff to verified events.
-
Connect
A read-only database user scoped to the MariaDB tables you name, mapped to Meta's Conversion Leads API and tuned for lead-stage selection.
-
Map
Columns from your MariaDB tables align to Meta's Conversion Leads API in the visual mapper, hashed as the read runs and checked for lead-stage selection.
-
Deliver
Each time the read runs, Signals reads your MariaDB tables and reports lead-stage progress so Meta bids toward qualified pipeline, reads only the records changed since the last run, with lead-stage selection watched in the debugger.
What ships with this use case.
Meta bidding tuned to the lead stages that become revenue from your MariaDB tables, delivered each time the read runs.
Bids weighted to revenue-grade lead stages out of your MariaDB tables, delivered each time the read runs without read load on the database climbing.
Match feedback on lead-stage selection from Meta's Conversion Leads API each run, tied back to your MariaDB tables.
What CAPI for CRM actually receives.
- ● signals :: event payload
- > POST /conversion_leads source=mariadb.lead_pipeline
- event_name "Purchase" · value 2163 AED
- em sha256 "6f2a91…" · ph sha256 "d40c7e…"
- lead_id "lsh_43724" · action_source "system_generated"
- ✓ accepted pii=hashed-at-ingestion
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How often does the MariaDB Meta Conversion Leads sync run?
You set the cadence, from near-real-time to a nightly MariaDB sync of your MariaDB tables into Meta. Since Signals reads only the records changed since the last run, Meta bidding tuned to the lead stages that become revenue keeps pace and engineering teams running MariaDB watch lead-stage selection. One scoped connection sets it up, cadence adjustable later.
What match rate should a MariaDB-sourced Meta Conversion Leads batch expect?
Match rate follows identifier coverage in your MariaDB tables, which engineering teams running MariaDB control, not MariaDB itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversion Leads API pinpoints lead-stage selection, the number engineering teams running MariaDB tune against.
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