CONNECTIONS / Magento / Magento to TikTok Custom Audience
Your Magento orders, wired to TikTok audience targeting.
Connect Magento and point Signals at your Magento orders; it delivers first-party segments to TikTok as match-ready custom audiences as orders complete, hashed and consent-checked for TikTok.
- ● magento → tiktok.audience :: live
- > read segments rows=13,746
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 10,035 matched
WHAT THIS ENABLES
Magento to TikTok Custom Audience
Magento to TikTok Custom Audience: Signals reads your Magento orders and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked as orders complete.
- Customer segments from your Magento orders activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
- TikTok custom audiences mirroring the segment your data team publishes, drawn from your Magento orders by merchants on Adobe Commerce (Magento).
WHAT FLOWS WHERE
Magento to Custom Audience, mapped.
Signals reads the customer segments from your Magento orders; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.
Signals reads the customer segments from your Magento orders; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.
Built for the teams that own the number.
Merchants on Adobe Commerce (Magento) activating TikTok audience targeting straight from Magento orders.
From kickoff to verified events.
-
Connect
Scoped API access to Magento, reading only your Magento orders to feed TikTok's Custom Audience API, sized for match quality on TikTok.
-
Map
Signals reads your Magento orders, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.
-
Deliver
On each run, Signals pulls your Magento orders, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the orders that changed, with match quality on TikTok in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Magento orders and sends only the orders that changed.
Targeting that mirrors your live segment from your Magento orders, with API call volume steady because Signals sends only the orders that changed.
A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Magento orders.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=magento.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_51908"
- id_list_size 13,746 · matched 10,035
- ✓ accepted match=73%
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How often does the Magento TikTok Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into TikTok. Since Signals sends only the orders that changed, TikTok custom audiences mirroring the segment your data team publishes keeps pace and merchants on Adobe Commerce (Magento) watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.
What match rate should a Magento-sourced TikTok Custom Audience batch expect?
In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows merchants on Adobe Commerce (Magento) where match quality on TikTok needs work, a data-quality task handled in Magento.
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