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    CONNECTIONS / Magento / Magento to Meta Custom Audience

    Your Magento orders, wired to Meta lookalike and suppression seeds.

    Connect Magento and point Signals at your Magento orders; it keeps Meta audiences synced as adds and removals so lists never drift as orders complete, hashed and consent-checked for Meta.

    magento -> meta-custom-audience :: live

    1. ● magento → meta.audience :: live
    2. > read segments rows=57,284
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 48,119 matched

    WHAT THIS ENABLES

    Magento to Meta Custom Audience

    Magento to Meta Custom Audience: Signals reads your Magento orders and keeps Meta audiences synced as adds and removals so lists never drift, hashed and consent-checked as orders complete.

    • Customer segments from your Magento orders activated for Meta, as Signals keeps Meta audiences synced as adds and removals so lists never drift.
    • Lookalike seeds and suppression lists that track your live customer base, drawn from your Magento orders by merchants on Adobe Commerce (Magento).

    WHAT FLOWS WHERE

    Magento to Custom Audience, mapped.

    Signals reads the customer segments from your Magento orders; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.

    Signals reads the customer segments from your Magento orders; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, with the records already in Magento orders, customers, and quotes.

    Merchants on Adobe Commerce (Magento) activating Meta lookalike and suppression seeds straight from Magento orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Magento, reading only your Magento orders to feed Meta's Custom Audiences API, sized for audience refresh cadence.

    2. Map

      Signals reads your Magento orders, and its columns map to Meta's Custom Audiences API in the visual mapper, hashed and checked for audience refresh cadence.

    3. Deliver

      On each run, Signals pulls your Magento orders, keeps Meta audiences synced as adds and removals so lists never drift, and sends only the orders that changed, with audience refresh cadence in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base on every run, as Signals reads your Magento orders and sends only the orders that changed.

    Always-current lookalike seeds and exclusions from your Magento orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Meta's Custom Audiences API on audience refresh cadence, straight out of your Magento orders.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: magento.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=magento.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 57,284 · num_invalid_entries 304
    5. audience_id "1660815" · session "upsert"
    6. ✓ accepted match=84%
    FAQ

    Asked on almost every call.

    How often does the Magento Meta Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Meta. Since Signals sends only the orders that changed, lookalike seeds and suppression lists that track your live customer base keeps pace and merchants on Adobe Commerce (Magento) watch audience refresh cadence. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Magento-sourced Meta Custom Audience batch expect?

    In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Meta; blank ones never will. The first Custom Audiences API report shows merchants on Adobe Commerce (Magento) where audience refresh cadence needs work, a data-quality task handled in Magento.

    NEXT STEP

    Magento to Meta Custom Audience, in production this week.