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    CONNECTIONS / Magento / Magento to Snap Offline CAPI

    Your Magento orders, wired to Snapchat in-store conversions.

    Connect Magento and point Signals at your Magento orders; it reports in-store purchases against the Snapchat campaigns that reached the buyer as orders complete, hashed and consent-checked for Snapchat.

    magento -> snap-offline-capi :: live

    1. ● magento → snap.capi :: live
    2. > read closed_deals rows=73,402
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 62,392 matched

    WHAT THIS ENABLES

    Magento to Snapchat Offline CAPI

    Magento to Snapchat Offline CAPI: Signals reads your Magento orders and reports in-store purchases against the Snapchat campaigns that reached the buyer, hashed and consent-checked as orders complete.

    • Offline and in-store sales from your Magento orders activated for Snapchat, as Signals reports in-store purchases against the Snapchat campaigns that reached the buyer.
    • Physical-world sales counted inside Snapchat performance, drawn from your Magento orders by merchants on Adobe Commerce (Magento).
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Snap, away from any pixel. Here is how Magento closes the loop.

    Snap credits the campaign that sourced the conversion conversion happens off-platform Ad click on Snap Order sync recorded in Magento S Signals hash · dedupe Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Retail and QSR advertisers whose Snapchat audience buys in person, with the records already in Magento orders, customers, and quotes.

    Merchants on Adobe Commerce (Magento) activating Snapchat in-store conversions straight from Magento orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Magento, reading only your Magento orders to feed Snapchat's Conversions API, sized for offline event timing.

    2. Map

      Signals reads your Magento orders, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for offline event timing.

    3. Deliver

      On each run, Signals pulls your Magento orders, reports in-store purchases against the Snapchat campaigns that reached the buyer, and sends only the orders that changed, with offline event timing in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Magento records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: magento.snap-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=magento.closed_deals
    3. event_type "PURCHASE" · event_conversion_type "OFFLINE"
    4. hashed_email "5d8b22…" · hashed_phone_number "a179fe…"
    5. timestamp 1784703647 · price 14055 · currency SAR
    6. ✓ accepted · match=true
    FAQ

    Asked on almost every call.

    How often does the Magento Snap Offline CAPI sync run?

    You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Snapchat. Since Signals sends only the orders that changed, physical-world sales counted inside Snapchat performance keeps pace and merchants on Adobe Commerce (Magento) watch offline event timing. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Magento-sourced Snap Offline CAPI batch expect?

    In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Snapchat; blank ones never will. The first Conversions API report shows merchants on Adobe Commerce (Magento) where offline event timing needs work, a data-quality task handled in Magento.

    NEXT STEP

    Magento to Snap Offline CAPI, in production this week.