Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Linode / Linode to TikTok Custom Audience

    From Linode objects to TikTok audience targeting.

    Connect Linode and point Signals at your Linode objects; it delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    linode -> tiktok-custom-audience :: live

    1. ● linode → tiktok.audience :: live
    2. > read segments rows=30,356
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 22,767 matched

    WHAT THIS ENABLES

    Linode to TikTok Custom Audience

    Linode to TikTok Custom Audience: your Linode objects, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands.

    • Customer segments from your Linode objects activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Linode objects by developers on Linode Object Storage.

    WHAT FLOWS WHERE

    Linode to Custom Audience, mapped.

    Signals reads the customer segments from your Linode objects each time a new file lands, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    Signals reads the customer segments from your Linode objects each time a new file lands, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Linode Object Storage buckets and objects.

    Developers on Linode Object Storage activating TikTok audience targeting straight from Linode objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only key scoped to the Linode bucket you name to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals picks up your Linode objects, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Linode objects, delivers first-party segments to TikTok as match-ready custom audiences, and processes only the newly dropped file, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Linode objects and processes only the newly dropped file.

    Targeting that mirrors your live segment from your Linode objects, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Linode objects.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: linode.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=linode.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_70764"
    5. id_list_size 30,356 · matched 22,767
    6. ✓ accepted match=75%
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Linode

    Linode to Meta Custom Audience

    Linode to Meta Custom Audience: your Linode objects, hashed and consent-checked, feed Meta…

    Learn more

    from Linode

    Linode to Google Customer Match

    Linode to Google Customer Match: your Linode objects, hashed and consent-checked, feed…

    Learn more

    same use case

    ActiveCampaign to TikTok Custom Audience

    ActiveCampaign to TikTok Custom Audience: Signals reads your ActiveCampaign contacts and…

    Learn more

    generic

    TikTok Custom Audience

    Datahash syncs hashed customer audiences from your CRM, warehouse, or files to TikTok for…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Linode TikTok Custom Audience sync run?

    Delivery tracks Linode, run by developers on Linode Object Storage: a near-real-time or scheduled sync of your Linode objects feeds TikTok on that cadence. Each run processes only the newly dropped file, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a Linode-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your Linode objects, which developers on Linode Object Storage control, not Linode itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number developers on Linode Object Storage tune against.

    NEXT STEP

    Linode to TikTok Custom Audience, in production this week.

    Talk to our team All Linode use cases