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    CONNECTIONS / Insightly / Insightly to TikTok Custom Audience

    From Insightly opportunities and pipeline stages to TikTok audience targeting.

    Connect Insightly and point Signals at your Insightly opportunities and pipeline stages; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    insightly -> tiktok-custom-audience :: live

    1. ● insightly → tiktok.audience :: live
    2. > read segments rows=21,600
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 18,360 matched

    WHAT THIS ENABLES

    Insightly to TikTok Custom Audience

    TikTok Custom Audience for Insightly: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Insightly opportunities and pipeline stages, hashed and consent-screened as records change.

    • Customer segments from your Insightly opportunities and pipeline stages activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Insightly opportunities and pipeline stages by RevOps teams running Insightly.

    WHAT FLOWS WHERE

    Insightly to Custom Audience, mapped.

    Signals reads the customer segments from your Insightly opportunities and pipeline stages as records change, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    Signals reads the customer segments from your Insightly opportunities and pipeline stages as records change, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Insightly opportunities, projects, and pipeline stages.

    RevOps teams running Insightly activating TikTok audience targeting straight from Insightly opportunities and pipeline stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Insightly, reading only your Insightly opportunities and pipeline stages to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your Insightly opportunities and pipeline stages, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Insightly opportunities and pipeline stages, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Insightly opportunities and pipeline stages and sends only the records that changed.

    Targeting that mirrors your live segment from your Insightly opportunities and pipeline stages, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Insightly opportunities and pipeline stages.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: insightly.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=insightly.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_62446"
    5. id_list_size 21,600 · matched 18,360
    6. ✓ accepted match=85%
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    FAQ

    Asked on almost every call.

    How often does the Insightly TikTok Custom Audience sync run?

    Delivery tracks Insightly, run by RevOps teams running Insightly: a near-real-time or scheduled sync of your Insightly opportunities and pipeline stages feeds TikTok on that cadence. Each run sends only the records that changed, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a Insightly-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your Insightly opportunities and pipeline stages, which RevOps teams running Insightly control, not Insightly itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number RevOps teams running Insightly tune against.

    NEXT STEP

    Insightly to TikTok Custom Audience, in production this week.

    Talk to our team All Insightly use cases