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    CONNECTIONS / Google Drive / Google Drive to TikTok Custom Audience

    Your Google Drive files, wired to TikTok audience targeting.

    Signals reads your Google Drive files through read-only OAuth access to the Google Drive folder you name, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    google-drive -> tiktok-custom-audience :: live

    1. ● google drive → tiktok.audience :: live
    2. > read segments rows=59,872
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 44,305 matched

    WHAT THIS ENABLES

    Google Drive to TikTok Custom Audience

    TikTok Custom Audience for Google Drive: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Google Drive files, hashed and consent-screened each time a new file lands.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your Google Drive files each time a new file lands.
    • Targeting that mirrors your live segment, with no export step out of your Google Drive files.

    WHAT FLOWS WHERE

    Google Drive to Custom Audience, mapped.

    Signals reads the customer segments from your Google Drive files each time a new file lands, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    Signals reads the customer segments from your Google Drive files each time a new file lands, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of Google Drive folders and shared exports.

    Teams sharing exports via Google Drive who need TikTok custom audiences mirroring the segment your data team publishes out of Google Drive files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Google Drive folder you name, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your Google Drive files align to TikTok's Custom Audience API in the visual mapper, hashed as the file lands and checked for match quality on TikTok.

    3. Deliver

      Each time a new file lands, Signals reads your Google Drive files and delivers first-party segments to TikTok as match-ready custom audiences, processes only the newly dropped file, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your Google Drive files, delivered each time a new file lands.

    Targeting that mirrors your live segment out of your Google Drive files, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your Google Drive files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: google-drive.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=google-drive.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_40923"
    5. id_list_size 59,872 · matched 44,305
    6. ✓ accepted match=74%
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    FAQ

    Asked on almost every call.

    How often does the Google Drive TikTok Custom Audience sync run?

    Delivery tracks Google Drive, run by teams sharing exports via Google Drive: a near-real-time or scheduled sync of your Google Drive files feeds TikTok on that cadence. Each run processes only the newly dropped file, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a Google Drive-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your Google Drive files decides it, and teams sharing exports via Google Drive own that inside Google Drive. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which teams sharing exports via Google Drive then raise inside your Google Drive files.

    NEXT STEP

    Google Drive to TikTok Custom Audience, in production this week.

    Talk to our team All Google Drive use cases