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    CONNECTIONS / Google Drive / Google Drive to Meta Custom Audience

    Your Google Drive files, wired to Meta lookalike and suppression seeds.

    Signals reads your Google Drive files through read-only OAuth access to the Google Drive folder you name, then keeps Meta audiences synced as adds and removals so lists never drift so Meta sees match-ready audiences without an export.

    Talk to our team Explore the setup

    google-drive -> meta-custom-audience :: live

    1. ● google drive → meta.audience :: live
    2. > read segments rows=25,831
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 21,440 matched

    WHAT THIS ENABLES

    Google Drive to Meta Custom Audience

    Meta Custom Audience for Google Drive: Signals keeps Meta audiences synced as adds and removals so lists never drift straight from your Google Drive files, hashed and consent-screened each time a new file lands.

    • Signals keeps Meta audiences synced as adds and removals so lists never drift, reading your Google Drive files each time a new file lands.
    • Always-current lookalike seeds and exclusions, with no export step out of your Google Drive files.

    WHAT FLOWS WHERE

    Google Drive to Custom Audience, mapped.

    Signals reads the customer segments from your Google Drive files each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Meta's Custom Audiences API, keeping audience refresh cadence in view.

    Signals reads the customer segments from your Google Drive files each time a new file lands, hashes and screens each record, and posts the match-ready audiences to Meta's Custom Audiences API, keeping audience refresh cadence in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, working out of Google Drive folders and shared exports.

    Teams sharing exports via Google Drive who need lookalike seeds and suppression lists that track your live customer base out of Google Drive files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Google Drive folder you name, mapped to Meta's Custom Audiences API and tuned for audience refresh cadence.

    2. Map

      Columns from your Google Drive files align to Meta's Custom Audiences API in the visual mapper, hashed as the file lands and checked for audience refresh cadence.

    3. Deliver

      Each time a new file lands, Signals reads your Google Drive files and keeps Meta audiences synced as adds and removals so lists never drift, processes only the newly dropped file, with audience refresh cadence watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base from your Google Drive files, delivered each time a new file lands.

    Always-current lookalike seeds and exclusions out of your Google Drive files, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on audience refresh cadence from Meta's Custom Audiences API each run, tied back to your Google Drive files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: google-drive.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=google-drive.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 25,831 · num_invalid_entries 395
    5. audience_id "1679324" · session "upsert"
    6. ✓ accepted match=83%
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    FAQ

    Asked on almost every call.

    How often does the Google Drive Meta Custom Audience sync run?

    Delivery tracks Google Drive, run by teams sharing exports via Google Drive: a near-real-time or scheduled sync of your Google Drive files feeds Meta on that cadence. Each run processes only the newly dropped file, so always-current lookalike seeds and exclusions holds up on audience refresh cadence. The live debugger confirms every delivery inline.

    What match rate should a Google Drive-sourced Meta Custom Audience batch expect?

    Coverage of hashed identifiers across your Google Drive files decides it, and teams sharing exports via Google Drive own that inside Google Drive. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags audience refresh cadence, which teams sharing exports via Google Drive then raise inside your Google Drive files.

    NEXT STEP

    Google Drive to Meta Custom Audience, in production this week.

    Talk to our team All Google Drive use cases