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    CONNECTIONS / FTP / FTP to Meta Conversion Leads

    Your FTP drops, wired to Meta Conversion Leads bidding.

    Signals reads your FTP drops through read-only credentials scoped to the SFTP path you name, then reports lead-stage progress so Meta bids toward qualified pipeline so Meta sees lead conversions without an export.

    ftp -> meta-capi-crm :: live

    1. ● ftp → meta.leads :: live
    2. > read lead_pipeline rows=32,423
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 26,263 matched

    WHAT THIS ENABLES

    FTP to Meta CAPI for CRM

    FTP to Meta CAPI for CRM: your FTP drops, hashed and consent-checked, feed Meta as Signals reports lead-stage progress so Meta bids toward qualified pipeline each time a new file lands.

    • Signals reports lead-stage progress so Meta bids toward qualified pipeline, reading your FTP drops each time a new file lands.
    • Bids weighted to revenue-grade lead stages, with no export step out of your FTP drops.

    WHAT FLOWS WHERE

    FTP to CAPI for CRM, mapped.

    Signals reads the qualified-lead and pipeline signals from your FTP drops each time a new file lands, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    Signals reads the qualified-lead and pipeline signals from your FTP drops each time a new file lands, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, working out of FTP and SFTP drop folders.

    Teams exporting nightly to SFTP who need Meta bidding tuned to the lead stages that become revenue out of FTP drops.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only credentials scoped to the SFTP path you name, mapped to Meta's Conversion Leads API and tuned for lead-stage selection.

    2. Map

      Columns from your FTP drops align to Meta's Conversion Leads API in the visual mapper, hashed as the file lands and checked for lead-stage selection.

    3. Deliver

      Each time a new file lands, Signals reads your FTP drops and reports lead-stage progress so Meta bids toward qualified pipeline, processes only the newly dropped file, with lead-stage selection watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue from your FTP drops, delivered each time a new file lands.

    Bids weighted to revenue-grade lead stages out of your FTP drops, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on lead-stage selection from Meta's Conversion Leads API each run, tied back to your FTP drops.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: ftp.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=ftp.lead_pipeline
    3. event_name "Purchase" · value 2702 GBP
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_55338" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
    FAQ

    Asked on almost every call.

    How often does the FTP Meta Conversion Leads sync run?

    You set the cadence, from near-real-time to a nightly FTP sync of your FTP drops into Meta. Since Signals processes only the newly dropped file, Meta bidding tuned to the lead stages that become revenue keeps pace and teams exporting nightly to SFTP watch lead-stage selection. One scoped connection sets it up, cadence adjustable later.

    What match rate should a FTP-sourced Meta Conversion Leads batch expect?

    Match rate follows identifier coverage in your FTP drops, which teams exporting nightly to SFTP control, not FTP itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversion Leads API pinpoints lead-stage selection, the number teams exporting nightly to SFTP tune against.

    NEXT STEP

    FTP to Meta Conversion Leads, in production this week.