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    CONNECTIONS / Freshsales / Freshsales to TikTok Custom Audience

    Your Freshsales deals and lifecycle stages, wired to TikTok audience targeting.

    Signals reads your Freshsales deals and lifecycle stages through scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    freshsales -> tiktok-custom-audience :: live

    1. ● freshsales → tiktok.audience :: live
    2. > read segments rows=47,113
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 34,864 matched

    WHAT THIS ENABLES

    Freshsales to TikTok Custom Audience

    TikTok Custom Audience for Freshsales: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Freshsales deals and lifecycle stages, hashed and consent-screened as records change.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your Freshsales deals and lifecycle stages as records change.
    • Targeting that mirrors your live segment, with no export step out of your Freshsales deals and lifecycle stages.

    WHAT FLOWS WHERE

    Freshsales to Custom Audience, mapped.

    Signals reads the customer segments from your Freshsales deals and lifecycle stages; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals reads the customer segments from your Freshsales deals and lifecycle stages; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of Freshsales deals, contacts, and lifecycle stages.

    Sales teams running Freshsales who need TikTok custom audiences mirroring the segment your data team publishes out of Freshsales deals and lifecycle stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your Freshsales deals and lifecycle stages align to TikTok's Custom Audience API in the visual mapper, hashed as the sync runs and checked for match quality on TikTok.

    3. Deliver

      As records change, Signals reads your Freshsales deals and lifecycle stages and delivers first-party segments to TikTok as match-ready custom audiences, sends only the records that changed, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your Freshsales deals and lifecycle stages, delivered as records change.

    Targeting that mirrors your live segment out of your Freshsales deals and lifecycle stages, delivered as records change without API call volume climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your Freshsales deals and lifecycle stages.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: freshsales.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=freshsales.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_55821"
    5. id_list_size 47,113 · matched 34,864
    6. ✓ accepted match=74%
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    FAQ

    Asked on almost every call.

    How often does the Freshsales TikTok Custom Audience sync run?

    The pace follows your Freshsales deals and lifecycle stages: Signals sends changes from Freshsales to TikTok as records change. Because it sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes stays current while sales teams running Freshsales keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Freshsales-sourced TikTok Custom Audience batch expect?

    In Freshsales, match rate tracks the email and phone quality your Freshsales deals and lifecycle stages carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows sales teams running Freshsales where match quality on TikTok needs work, a data-quality task handled in Freshsales.

    NEXT STEP

    Freshsales to TikTok Custom Audience, in production this week.

    Talk to our team All Freshsales use cases