Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Freshsales / Freshsales to Google Customer Match

    Your Freshsales deals and lifecycle stages, wired to Google Customer Match.

    Signals reads your Freshsales deals and lifecycle stages through scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, then projects your segments into Google Ads as Customer Match lists so Google Ads sees match-ready audiences without an export.

    Talk to our team Explore the setup

    freshsales -> google-customer-match :: live

    1. ● freshsales → google.match :: live
    2. > read segments rows=46,950
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 39,908 matched

    WHAT THIS ENABLES

    Freshsales to Google Customer Match

    Google Customer Match for Freshsales: Signals projects your segments into Google Ads as Customer Match lists straight from your Freshsales deals and lifecycle stages, hashed and consent-screened as records change.

    • Signals projects your segments into Google Ads as Customer Match lists, reading your Freshsales deals and lifecycle stages as records change.
    • Lists that self-maintain across syncs, with no export step out of your Freshsales deals and lifecycle stages.

    WHAT FLOWS WHERE

    Freshsales to Customer Match, mapped.

    Signals reads the customer segments from your Freshsales deals and lifecycle stages; Signals hashes and consent-screens each record before Google Ads' Customer Match API accepts the match-ready audiences for the serving-size threshold.

    Signals reads the customer segments from your Freshsales deals and lifecycle stages; Signals hashes and consent-screens each record before Google Ads' Customer Match API accepts the match-ready audiences for the serving-size threshold.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Growth teams feeding Google audiences from governed first-party data, working out of Freshsales deals, contacts, and lifecycle stages.

    Sales teams running Freshsales who need Customer Match lists that add joiners and drop lapsed members each sync out of Freshsales deals and lifecycle stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Freshsales, reading only your Freshsales deals and lifecycle stages, mapped to Google Ads' Customer Match API and tuned for the serving-size threshold.

    2. Map

      Columns from your Freshsales deals and lifecycle stages align to Google Ads' Customer Match API in the visual mapper, hashed as the sync runs and checked for the serving-size threshold.

    3. Deliver

      As records change, Signals reads your Freshsales deals and lifecycle stages and projects your segments into Google Ads as Customer Match lists, sends only the records that changed, with the serving-size threshold watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Customer Match lists that add joiners and drop lapsed members each sync from your Freshsales deals and lifecycle stages, delivered as records change.

    Lists that self-maintain across syncs out of your Freshsales deals and lifecycle stages, delivered as records change without API call volume climbing.

    Match feedback on the serving-size threshold from Google Ads' Customer Match API each run, tied back to your Freshsales deals and lifecycle stages.

    ON THE WIRE

    What Customer Match actually receives.

    signals :: freshsales.google-customer-match :: wire

    1. ● signals :: audience upload
    2. > POST /user_list_operations source=freshsales.segments
    3. operation ADD · user_list "segment_57288"
    4. hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
    5. members_uploaded 46,950 · members_matched 39,908
    6. ✓ accepted match=85%
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Freshsales

    Freshsales to Meta Custom Audience

    Meta Custom Audience for Freshsales: Signals keeps Meta audiences synced as adds and…

    Learn more

    from Freshsales

    Freshsales to TikTok Custom Audience

    TikTok Custom Audience for Freshsales: Signals delivers first-party segments to TikTok as…

    Learn more

    same use case

    ActiveCampaign to Google Customer Match

    ActiveCampaign to Google Customer Match: Signals reads your ActiveCampaign contacts and…

    Learn more

    generic

    Google Customer Match

    Datahash builds and refreshes Google Customer Match audiences from your CRM, warehouse, or…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Freshsales Google Customer Match sync run?

    The pace follows your Freshsales deals and lifecycle stages: Signals sends changes from Freshsales to Google Ads as records change. Because it sends only the records that changed, Customer Match lists that add joiners and drop lapsed members each sync stays current while sales teams running Freshsales keep the serving-size threshold in view. Delivery needs no export and no manual upload.

    What match rate should a Freshsales-sourced Google Customer Match batch expect?

    In Freshsales, match rate tracks the email and phone quality your Freshsales deals and lifecycle stages carry. Clean identifiers land for Google Ads; blank ones never will. The first Customer Match API report shows sales teams running Freshsales where the serving-size threshold needs work, a data-quality task handled in Freshsales.

    NEXT STEP

    Freshsales to Google Customer Match, in production this week.

    Talk to our team All Freshsales use cases