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    CONNECTIONS / Microsoft Dynamics / Dynamics 365 to Snap Custom Audience

    Dynamics 365 opportunities and process flows into Snapchat, built for Snapchat audience matching.

    Signals reads your Dynamics 365 opportunities and process flows through scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, then matches your segments into Snapchat for targeting and customer suppression so Snapchat sees match-ready audiences without an export.

    Talk to our team Explore the setup

    dynamics -> snap-custom-audience :: live

    1. ● dynamics 365 → snap.audience :: live
    2. > read segments rows=23,638
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 20,329 matched

    WHAT THIS ENABLES

    Dynamics 365 to Snapchat Custom Audience

    Snapchat Custom Audience for Dynamics 365: Signals matches your segments into Snapchat for targeting and customer suppression straight from your Dynamics 365 opportunities and process flows, hashed and consent-screened as records change.

    • Signals matches your segments into Snapchat for targeting and customer suppression, reading your Dynamics 365 opportunities and process flows as records change.
    • Audiences that rebuild as the segment does, with no export step out of your Dynamics 365 opportunities and process flows.

    WHAT FLOWS WHERE

    Microsoft Dynamics to Custom Audience, mapped.

    Signals reads the customer segments from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    Signals reads the customer segments from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before Snapchat's Custom Audiences API accepts the match-ready audiences for list sizing on Snapchat.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, working out of Dynamics 365 opportunities and business process flows.

    Enterprise RevOps teams on Dynamics 365 who need Snapchat audiences that stay in step as the segment rebuilds out of Dynamics 365 opportunities and process flows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, mapped to Snapchat's Custom Audiences API and tuned for list sizing on Snapchat.

    2. Map

      Columns from your Dynamics 365 opportunities and process flows align to Snapchat's Custom Audiences API in the visual mapper, hashed as the sync runs and checked for list sizing on Snapchat.

    3. Deliver

      As records change, Signals reads your Dynamics 365 opportunities and process flows and matches your segments into Snapchat for targeting and customer suppression, sends only the records that changed, with list sizing on Snapchat watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds from your Dynamics 365 opportunities and process flows, delivered as records change.

    Audiences that rebuild as the segment does out of your Dynamics 365 opportunities and process flows, delivered as records change without API call volume climbing.

    Match feedback on list sizing on Snapchat from Snapchat's Custom Audiences API each run, tied back to your Dynamics 365 opportunities and process flows.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: dynamics.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=dynamics.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_91629"
    5. id_list_size 23,638 · matched 20,329
    6. ✓ accepted match=86%
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    FAQ

    Asked on almost every call.

    How often does the Dynamics 365 Snap Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Dynamics 365 sync of your Dynamics 365 opportunities and process flows into Snapchat. Since Signals sends only the records that changed, Snapchat audiences that stay in step as the segment rebuilds keeps pace and enterprise RevOps teams on Dynamics 365 watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Dynamics 365-sourced Snap Custom Audience batch expect?

    Match rate follows identifier coverage in your Dynamics 365 opportunities and process flows, which enterprise RevOps teams on Dynamics 365 control, not Dynamics 365 itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number enterprise RevOps teams on Dynamics 365 tune against.

    NEXT STEP

    Dynamics 365 to Snap Custom Audience, in production this week.

    Talk to our team All Microsoft Dynamics use cases