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    CONNECTIONS / Couchbase / Couchbase to TikTok Custom Audience

    Your Couchbase buckets, wired to TikTok audience targeting.

    Connect Couchbase and point Signals at your Couchbase buckets; it delivers first-party segments to TikTok as match-ready custom audiences each time the read runs, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    couchbase -> tiktok-custom-audience :: live

    1. ● couchbase → tiktok.audience :: live
    2. > read segments rows=13,552
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 10,435 matched

    WHAT THIS ENABLES

    Couchbase to TikTok Custom Audience

    TikTok Custom Audience for Couchbase: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Couchbase buckets, hashed and consent-screened each time the read runs.

    • Customer segments from your Couchbase buckets activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Couchbase buckets by engineering teams on Couchbase.

    WHAT FLOWS WHERE

    Couchbase to Custom Audience, mapped.

    Signals reads the customer segments from your Couchbase buckets each time the read runs, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    Signals reads the customer segments from your Couchbase buckets each time the read runs, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Couchbase buckets, scopes, and collections.

    Engineering teams on Couchbase activating TikTok audience targeting straight from Couchbase buckets.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the Couchbase buckets you name to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      A scheduled read pulls your Couchbase buckets, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Couchbase buckets, delivers first-party segments to TikTok as match-ready custom audiences, and reads only the records changed since the last run, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Couchbase buckets and reads only the records changed since the last run.

    Targeting that mirrors your live segment from your Couchbase buckets, with read load on the database steady because Signals reads only the records changed since the last run.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Couchbase buckets.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: couchbase.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=couchbase.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_65306"
    5. id_list_size 13,552 · matched 10,435
    6. ✓ accepted match=77%
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    FAQ

    Asked on almost every call.

    How often does the Couchbase TikTok Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Couchbase sync of your Couchbase buckets into TikTok. Since Signals reads only the records changed since the last run, TikTok custom audiences mirroring the segment your data team publishes keeps pace and engineering teams on Couchbase watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Couchbase-sourced TikTok Custom Audience batch expect?

    In Couchbase, match rate tracks the email and phone quality your Couchbase buckets carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows engineering teams on Couchbase where match quality on TikTok needs work, a data-quality task handled in Couchbase.

    NEXT STEP

    Couchbase to TikTok Custom Audience, in production this week.

    Talk to our team All Couchbase use cases