CONNECTIONS / Couchbase / Couchbase to Meta Custom Audience
Your Couchbase buckets, wired to Meta lookalike and suppression seeds.
Connect Couchbase and point Signals at your Couchbase buckets; it keeps Meta audiences synced as adds and removals so lists never drift each time the read runs, hashed and consent-checked for Meta.
- ● couchbase → meta.audience :: live
- > read segments rows=15,965
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 14,369 matched
WHAT THIS ENABLES
Couchbase to Meta Custom Audience
Meta Custom Audience for Couchbase: Signals keeps Meta audiences synced as adds and removals so lists never drift straight from your Couchbase buckets, hashed and consent-screened each time the read runs.
- Customer segments from your Couchbase buckets activated for Meta, as Signals keeps Meta audiences synced as adds and removals so lists never drift.
- Lookalike seeds and suppression lists that track your live customer base, drawn from your Couchbase buckets by engineering teams on Couchbase.
WHAT FLOWS WHERE
Couchbase to Custom Audience, mapped.
Signals reads the customer segments from your Couchbase buckets each time the read runs, hashes and screens each record, and posts the match-ready audiences to Meta's Custom Audiences API, keeping audience refresh cadence in view.
Signals reads the customer segments from your Couchbase buckets each time the read runs, hashes and screens each record, and posts the match-ready audiences to Meta's Custom Audiences API, keeping audience refresh cadence in view.
Built for the teams that own the number.
Engineering teams on Couchbase activating Meta lookalike and suppression seeds straight from Couchbase buckets.
From kickoff to verified events.
-
Connect
A read-only database user scoped to the Couchbase buckets you name to feed Meta's Custom Audiences API, sized for audience refresh cadence.
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Map
A scheduled read pulls your Couchbase buckets, and its columns map to Meta's Custom Audiences API in the visual mapper, hashed and checked for audience refresh cadence.
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Deliver
On each run, Signals pulls your Couchbase buckets, keeps Meta audiences synced as adds and removals so lists never drift, and reads only the records changed since the last run, with audience refresh cadence in the debugger.
What ships with this use case.
Lookalike seeds and suppression lists that track your live customer base on every run, as Signals reads your Couchbase buckets and reads only the records changed since the last run.
Always-current lookalike seeds and exclusions from your Couchbase buckets, with read load on the database steady because Signals reads only the records changed since the last run.
A per-run match report from Meta's Custom Audiences API on audience refresh cadence, straight out of your Couchbase buckets.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /customaudiences source=couchbase.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- num_received 15,965 · num_invalid_entries -293
- audience_id "1687193" · session "upsert"
- ✓ accepted match=90%
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How often does the Couchbase Meta Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Couchbase sync of your Couchbase buckets into Meta. Since Signals reads only the records changed since the last run, lookalike seeds and suppression lists that track your live customer base keeps pace and engineering teams on Couchbase watch audience refresh cadence. One scoped connection sets it up, cadence adjustable later.
What match rate should a Couchbase-sourced Meta Custom Audience batch expect?
In Couchbase, match rate tracks the email and phone quality your Couchbase buckets carry. Clean identifiers land for Meta; blank ones never will. The first Custom Audiences API report shows engineering teams on Couchbase where audience refresh cadence needs work, a data-quality task handled in Couchbase.
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