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    CONNECTIONS / Copper / Copper to Snap Custom Audience

    From Copper account pipelines to Snapchat audience matching.

    Connect Copper and point Signals at your Copper account pipelines; it matches your segments into Snapchat for targeting and customer suppression as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    copper -> snap-custom-audience :: live

    1. ● copper → snap.audience :: live
    2. > read segments rows=63,857
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 55,556 matched

    WHAT THIS ENABLES

    Copper to Snapchat Custom Audience

    Copper to Snapchat Custom Audience: your Copper account pipelines, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression as records change.

    • Customer segments from your Copper account pipelines activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
    • Snapchat audiences that stay in step as the segment rebuilds, drawn from your Copper account pipelines by Google Workspace sales teams on Copper.

    WHAT FLOWS WHERE

    Copper to Custom Audience, mapped.

    Signals reads the customer segments from your Copper account pipelines as records change, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    Signals reads the customer segments from your Copper account pipelines as records change, hashes and screens each record, and posts the match-ready audiences to Snapchat's Custom Audiences API, keeping list sizing on Snapchat in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers building lookalikes and excluding current buyers, with the records already in Copper people, companies, and account pipelines.

    Google Workspace sales teams on Copper activating Snapchat audience matching straight from Copper account pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Copper, reading only your Copper account pipelines to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.

    2. Map

      Signals reads your Copper account pipelines, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.

    3. Deliver

      On each run, Signals pulls your Copper account pipelines, matches your segments into Snapchat for targeting and customer suppression, and sends only the records that changed, with list sizing on Snapchat in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Copper account pipelines and sends only the records that changed.

    Audiences that rebuild as the segment does from your Copper account pipelines, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Copper account pipelines.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: copper.snap-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /audience_match source=copper.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. external_audience_id "aud_49604"
    5. id_list_size 63,857 · matched 55,556
    6. ✓ accepted match=87%
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    FAQ

    Asked on almost every call.

    How often does the Copper Snap Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Copper sync of your Copper account pipelines into Snapchat. Since Signals sends only the records that changed, Snapchat audiences that stay in step as the segment rebuilds keeps pace and Google Workspace sales teams on Copper watch list sizing on Snapchat. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Copper-sourced Snap Custom Audience batch expect?

    In Copper, match rate tracks the email and phone quality your Copper account pipelines carry. Clean identifiers land for Snapchat; blank ones never will. The first Custom Audiences API report shows Google Workspace sales teams on Copper where list sizing on Snapchat needs work, a data-quality task handled in Copper.

    NEXT STEP

    Copper to Snap Custom Audience, in production this week.

    Talk to our team All Copper use cases