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    CONNECTIONS / Coevera / Coevera to TikTok Offline eAPI

    From Coevera pipeline records to TikTok's Offline Events API.

    Connect Coevera and point Signals at your Coevera pipeline records; it sends register and phone sales so offline joins TikTok's web optimization as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    coevera -> tiktok-offline-eapi :: live

    1. ● coevera → tiktok.eapi :: live
    2. > read closed_deals rows=60,434
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 53,786 matched

    WHAT THIS ENABLES

    Coevera to TikTok Offline Events API

    TikTok Offline Events API for Coevera: Signals sends register and phone sales so offline joins TikTok's web optimization straight from your Coevera pipeline records, hashed and consent-screened as records change.

    • Offline and in-store sales from your Coevera pipeline records activated for TikTok, as Signals sends register and phone sales so offline joins TikTok's web optimization.
    • Counter sales deduped against any TikTok web event for the same buyer, drawn from your Coevera pipeline records by revenue teams on Coevera.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off TikTok, away from any pixel. Here is how Coevera closes the loop.

    TikTok credits the campaign that sourced the conversion conversion happens off-platform Ad click on TikTok CRM record sync recorded in Coevera S Signals hash · dedupe Offline Events API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose TikTok conversions finish at a till, not a checkout, with the records already in Coevera contact and pipeline records.

    Revenue teams on Coevera activating TikTok's Offline Events API straight from Coevera pipeline records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Coevera, reading only your Coevera pipeline records to feed TikTok's Offline Events API, sized for web-to-offline deduplication.

    2. Map

      Signals reads your Coevera pipeline records, and its columns map to TikTok's Offline Events API in the visual mapper, hashed and checked for web-to-offline deduplication.

    3. Deliver

      On each run, Signals pulls your Coevera pipeline records, sends register and phone sales so offline joins TikTok's web optimization, and sends only the records that changed, with web-to-offline deduplication in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline eAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Coevera records the event.
    ON THE WIRE

    What Offline eAPI actually receives.

    signals :: coevera.tiktok-offline-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=coevera.closed_deals
    3. event "CompletePayment" · event_time 1784667183
    4. user.email sha256 "c02fa8…" · user.phone sha256 "6b91dd…"
    5. properties.value 19297 · properties.currency SAR
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Coevera TikTok Offline eAPI sync run?

    The pace follows your Coevera pipeline records: Signals sends changes from Coevera to TikTok as records change. Because it sends only the records that changed, counter sales deduped against any TikTok web event for the same buyer stays current while revenue teams on Coevera keep web-to-offline deduplication in view. Delivery needs no export and no manual upload.

    What match rate should a Coevera-sourced TikTok Offline eAPI batch expect?

    Coverage of hashed identifiers across your Coevera pipeline records decides it, and revenue teams on Coevera own that inside Coevera. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags web-to-offline deduplication, which revenue teams on Coevera then raise inside your Coevera pipeline records.

    NEXT STEP

    Coevera to TikTok Offline eAPI, in production this week.

    Talk to our team All Coevera use cases