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    CONNECTIONS / Capsule / Capsule to TikTok Custom Audience

    Your Capsule opportunity milestones, wired to TikTok audience targeting.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    capsule -> tiktok-custom-audience :: live

    1. ● capsule → tiktok.audience :: live
    2. > read segments rows=60,759
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 48,000 matched

    WHAT THIS ENABLES

    Capsule to TikTok Custom Audience

    Capsule to TikTok Custom Audience: your Capsule opportunity milestones, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences as records change.

    • Customer segments from your Capsule opportunity milestones activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Capsule opportunity milestones by small sales teams running Capsule.

    WHAT FLOWS WHERE

    Capsule to Custom Audience, mapped.

    Signals reads the customer segments from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    Signals reads the customer segments from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating TikTok audience targeting straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Capsule opportunity milestones and sends only the records that changed.

    Targeting that mirrors your live segment from your Capsule opportunity milestones, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Capsule opportunity milestones.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: capsule.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=capsule.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_97950"
    5. id_list_size 60,759 · matched 48,000
    6. ✓ accepted match=79%
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    FAQ

    Asked on almost every call.

    How often does the Capsule TikTok Custom Audience sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds TikTok on that cadence. Each run sends only the records that changed, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to TikTok Custom Audience, in production this week.

    Talk to our team All Capsule use cases