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    CONNECTIONS / Capsule / Capsule to Google Customer Match

    Your Capsule opportunity milestones, wired to Google Customer Match.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it projects your segments into Google Ads as Customer Match lists as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    capsule -> google-customer-match :: live

    1. ● capsule → google.match :: live
    2. > read segments rows=40,468
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 34,802 matched

    WHAT THIS ENABLES

    Capsule to Google Customer Match

    Capsule to Google Customer Match: your Capsule opportunity milestones, hashed and consent-checked, feed Google Ads as Signals projects your segments into Google Ads as Customer Match lists as records change.

    • Customer segments from your Capsule opportunity milestones activated for Google Ads, as Signals projects your segments into Google Ads as Customer Match lists.
    • Customer Match lists that add joiners and drop lapsed members each sync, drawn from your Capsule opportunity milestones by small sales teams running Capsule.

    WHAT FLOWS WHERE

    Capsule to Customer Match, mapped.

    Signals reads the customer segments from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.

    Signals reads the customer segments from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Growth teams feeding Google audiences from governed first-party data, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating Google Customer Match straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed Google Ads' Customer Match API, sized for the serving-size threshold.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to Google Ads' Customer Match API in the visual mapper, hashed and checked for the serving-size threshold.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, projects your segments into Google Ads as Customer Match lists, and sends only the records that changed, with the serving-size threshold in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Customer Match lists that add joiners and drop lapsed members each sync on every run, as Signals reads your Capsule opportunity milestones and sends only the records that changed.

    Lists that self-maintain across syncs from your Capsule opportunity milestones, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Customer Match API on the serving-size threshold, straight out of your Capsule opportunity milestones.

    ON THE WIRE

    What Customer Match actually receives.

    signals :: capsule.google-customer-match :: wire

    1. ● signals :: audience upload
    2. > POST /user_list_operations source=capsule.segments
    3. operation ADD · user_list "segment_86725"
    4. hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
    5. members_uploaded 40,468 · members_matched 34,802
    6. ✓ accepted match=86%
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    FAQ

    Asked on almost every call.

    How often does the Capsule Google Customer Match sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds Google Ads on that cadence. Each run sends only the records that changed, so lists that self-maintain across syncs holds up on the serving-size threshold. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced Google Customer Match batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Customer Match API pinpoints the serving-size threshold, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to Google Customer Match, in production this week.

    Talk to our team All Capsule use cases