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    CONNECTIONS / Capsule / Capsule to Google Store Sales

    Your Capsule opportunity milestones, wired to Google Store Sales matching.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it matches in-person transactions to Google accounts as store-sales conversions as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    capsule -> google-store-sales :: live

    1. ● capsule → google.sales :: live
    2. > read closed_deals rows=48,891
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 39,602 matched

    WHAT THIS ENABLES

    Capsule to Google Store Sales

    Capsule to Google Store Sales: your Capsule opportunity milestones, hashed and consent-checked, feed Google Ads as Signals matches in-person transactions to Google accounts as store-sales conversions as records change.

    • Offline and in-store sales from your Capsule opportunity milestones activated for Google Ads, as Signals matches in-person transactions to Google accounts as store-sales conversions.
    • Counter and showroom revenue inside the same ROAS view as online orders, drawn from your Capsule opportunity milestones by small sales teams running Capsule.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Capsule closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google CRM record sync recorded in Capsule S Signals hash · dedupe Store Sales Direct API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Omnichannel retailers reconciling point-of-sale against Google spend, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating Google Store Sales matching straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed Google Ads' Store Sales Direct API, sized for the store-sales match rate.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to Google Ads' Store Sales Direct API in the visual mapper, hashed and checked for the store-sales match rate.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, matches in-person transactions to Google accounts as store-sales conversions, and sends only the records that changed, with the store-sales match rate in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Store Sales reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Capsule records the event.
    ON THE WIRE

    What Store Sales actually receives.

    signals :: capsule.google-store-sales :: wire

    1. ● signals :: store sales upload
    2. > POST /offline_user_data_jobs source=capsule.closed_deals
    3. transaction_time 2026-07-14T06:41:07 · transaction_amount_micros 37208000000
    4. currency_code SAR
    5. hashed_email sha256 "6d2e91…" · hashed_last_name sha256 "cc410a…"
    6. ✓ accepted match=81%
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    Adjacent moves on the same stack.

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    FAQ

    Asked on almost every call.

    How often does the Capsule Google Store Sales sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds Google Ads on that cadence. Each run sends only the records that changed, so store visits reconciled to campaign spend holds up on the store-sales match rate. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced Google Store Sales batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Store Sales Direct API pinpoints the store-sales match rate, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to Google Store Sales, in production this week.

    Talk to our team All Capsule use cases