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    CONNECTIONS / Capsule / Capsule to Meta Offline CAPI

    Your Capsule opportunity milestones, wired to Meta's offline optimization.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it credits dealer, branch, and phone sales to the Meta campaigns behind them as records change, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    capsule -> meta-offline-capi :: live

    1. ● capsule → meta.capi :: live
    2. > read closed_deals rows=42,652
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 37,534 matched

    WHAT THIS ENABLES

    Capsule to Meta Offline CAPI

    Capsule to Meta Offline CAPI: your Capsule opportunity milestones, hashed and consent-checked, feed Meta as Signals credits dealer, branch, and phone sales to the Meta campaigns behind them as records change.

    • Offline and in-store sales from your Capsule opportunity milestones activated for Meta, as Signals credits dealer, branch, and phone sales to the Meta campaigns behind them.
    • In-store and phone revenue joining Meta's optimization loop, drawn from your Capsule opportunity milestones by small sales teams running Capsule.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Meta, away from any pixel. Here is how Capsule closes the loop.

    Meta credits the campaign that sourced the conversion conversion happens off-platform Ad click on Meta CRM record sync recorded in Capsule S Signals hash · dedupe Offline Conversions API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Considered-purchase brands closing revenue far from the browser, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating Meta's offline optimization straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed Meta's Offline Conversions API, sized for Meta's 62-day event window.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to Meta's Offline Conversions API in the visual mapper, hashed and checked for Meta's 62-day event window.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, credits dealer, branch, and phone sales to the Meta campaigns behind them, and sends only the records that changed, with Meta's 62-day event window in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline CAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Capsule records the event.
    ON THE WIRE

    What Offline CAPI actually receives.

    signals :: capsule.meta-offline-capi :: wire

    1. ● signals :: event payload
    2. > POST /offline_conversions source=capsule.closed_deals
    3. event_name "Purchase" · event_time 2026-07-18T04:29:50
    4. value 33911.00 · currency GBP
    5. em sha256 "1fa603…" · ph sha256 "eb2201…" · external_id "txn-97990"
    6. ✓ accepted match=88%
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    FAQ

    Asked on almost every call.

    How often does the Capsule Meta Offline CAPI sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds Meta on that cadence. Each run sends only the records that changed, so campaign learning fed by real-world purchases holds up on Meta's 62-day event window. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced Meta Offline CAPI batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Offline Conversions API pinpoints Meta's 62-day event window, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to Meta Offline CAPI, in production this week.

    Talk to our team All Capsule use cases