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    CONNECTIONS / BigCommerce / BigCommerce to TikTok Custom Audience

    Your BigCommerce orders, wired to TikTok audience targeting.

    Connect BigCommerce and point Signals at your BigCommerce orders; it delivers first-party segments to TikTok as match-ready custom audiences as orders complete, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    bigcommerce -> tiktok-custom-audience :: live

    1. ● bigcommerce → tiktok.audience :: live
    2. > read segments rows=21,613
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 16,642 matched

    WHAT THIS ENABLES

    BigCommerce to TikTok Custom Audience

    TikTok Custom Audience for BigCommerce: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your BigCommerce orders, hashed and consent-screened as orders complete.

    • Customer segments from your BigCommerce orders activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your BigCommerce orders by merchants running BigCommerce.

    WHAT FLOWS WHERE

    BigCommerce to Custom Audience, mapped.

    Signals reads the customer segments from your BigCommerce orders; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals reads the customer segments from your BigCommerce orders; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in BigCommerce orders, customers, and catalog.

    Merchants running BigCommerce activating TikTok audience targeting straight from BigCommerce orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to BigCommerce, reading only your BigCommerce orders to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your BigCommerce orders, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your BigCommerce orders, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the orders that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your BigCommerce orders and sends only the orders that changed.

    Targeting that mirrors your live segment from your BigCommerce orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your BigCommerce orders.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: bigcommerce.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=bigcommerce.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_72376"
    5. id_list_size 21,613 · matched 16,642
    6. ✓ accepted match=77%
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    FAQ

    Asked on almost every call.

    How often does the BigCommerce TikTok Custom Audience sync run?

    The pace follows your BigCommerce orders: Signals sends changes from BigCommerce to TikTok as orders complete. Because it sends only the orders that changed, TikTok custom audiences mirroring the segment your data team publishes stays current while merchants running BigCommerce keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a BigCommerce-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your BigCommerce orders decides it, and merchants running BigCommerce own that inside BigCommerce. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which merchants running BigCommerce then raise inside your BigCommerce orders.

    NEXT STEP

    BigCommerce to TikTok Custom Audience, in production this week.

    Talk to our team All BigCommerce use cases