CONNECTIONS / BigCommerce / BigCommerce to Meta Custom Audience
Your BigCommerce orders, wired to Meta lookalike and suppression seeds.
Connect BigCommerce and point Signals at your BigCommerce orders; it keeps Meta audiences synced as adds and removals so lists never drift as orders complete, hashed and consent-checked for Meta.
- ● bigcommerce → meta.audience :: live
- > read segments rows=28,907
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 26,016 matched
WHAT THIS ENABLES
BigCommerce to Meta Custom Audience
Meta Custom Audience for BigCommerce: Signals keeps Meta audiences synced as adds and removals so lists never drift straight from your BigCommerce orders, hashed and consent-screened as orders complete.
- Customer segments from your BigCommerce orders activated for Meta, as Signals keeps Meta audiences synced as adds and removals so lists never drift.
- Lookalike seeds and suppression lists that track your live customer base, drawn from your BigCommerce orders by merchants running BigCommerce.
WHAT FLOWS WHERE
BigCommerce to Custom Audience, mapped.
Signals reads the customer segments from your BigCommerce orders; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.
Signals reads the customer segments from your BigCommerce orders; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.
Built for the teams that own the number.
Merchants running BigCommerce activating Meta lookalike and suppression seeds straight from BigCommerce orders.
From kickoff to verified events.
-
Connect
Scoped API access to BigCommerce, reading only your BigCommerce orders to feed Meta's Custom Audiences API, sized for audience refresh cadence.
-
Map
Signals reads your BigCommerce orders, and its columns map to Meta's Custom Audiences API in the visual mapper, hashed and checked for audience refresh cadence.
-
Deliver
On each run, Signals pulls your BigCommerce orders, keeps Meta audiences synced as adds and removals so lists never drift, and sends only the orders that changed, with audience refresh cadence in the debugger.
What ships with this use case.
Lookalike seeds and suppression lists that track your live customer base on every run, as Signals reads your BigCommerce orders and sends only the orders that changed.
Always-current lookalike seeds and exclusions from your BigCommerce orders, with API call volume steady because Signals sends only the orders that changed.
A per-run match report from Meta's Custom Audiences API on audience refresh cadence, straight out of your BigCommerce orders.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /customaudiences source=bigcommerce.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- num_received 28,907 · num_invalid_entries 438
- audience_id "1642267" · session "upsert"
- ✓ accepted match=90%
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How often does the BigCommerce Meta Custom Audience sync run?
The pace follows your BigCommerce orders: Signals sends changes from BigCommerce to Meta as orders complete. Because it sends only the orders that changed, lookalike seeds and suppression lists that track your live customer base stays current while merchants running BigCommerce keep audience refresh cadence in view. Delivery needs no export and no manual upload.
What match rate should a BigCommerce-sourced Meta Custom Audience batch expect?
Coverage of hashed identifiers across your BigCommerce orders decides it, and merchants running BigCommerce own that inside BigCommerce. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags audience refresh cadence, which merchants running BigCommerce then raise inside your BigCommerce orders.
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