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    CONNECTIONS / Attio / Attio to TikTok Custom Audience

    Your Attio workspace lists, wired to TikTok audience targeting.

    Connect Attio and point Signals at your Attio workspace lists; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    attio -> tiktok-custom-audience :: live

    1. ● attio → tiktok.audience :: live
    2. > read segments rows=67,040
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 54,302 matched

    WHAT THIS ENABLES

    Attio to TikTok Custom Audience

    TikTok Custom Audience for Attio: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Attio workspace lists, hashed and consent-screened as records change.

    • Customer segments from your Attio workspace lists activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Attio workspace lists by RevOps teams running Attio.

    WHAT FLOWS WHERE

    Attio to Custom Audience, mapped.

    Signals reads the customer segments from your Attio workspace lists as records change, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    Signals reads the customer segments from your Attio workspace lists as records change, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Attio records, lists, and workspace objects.

    RevOps teams running Attio activating TikTok audience targeting straight from Attio workspace lists.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Attio, reading only your Attio workspace lists to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your Attio workspace lists, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Attio workspace lists, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Attio workspace lists and sends only the records that changed.

    Targeting that mirrors your live segment from your Attio workspace lists, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Attio workspace lists.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: attio.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=attio.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_68338"
    5. id_list_size 67,040 · matched 54,302
    6. ✓ accepted match=81%
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    FAQ

    Asked on almost every call.

    How often does the Attio TikTok Custom Audience sync run?

    The pace follows your Attio workspace lists: Signals sends changes from Attio to TikTok as records change. Because it sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes stays current while RevOps teams running Attio keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Attio-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your Attio workspace lists decides it, and RevOps teams running Attio own that inside Attio. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which RevOps teams running Attio then raise inside your Attio workspace lists.

    NEXT STEP

    Attio to TikTok Custom Audience, in production this week.

    Talk to our team All Attio use cases