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    CONNECTIONS / Attio / Attio to Google Customer Match

    Your Attio workspace lists, wired to Google Customer Match.

    Connect Attio and point Signals at your Attio workspace lists; it projects your segments into Google Ads as Customer Match lists as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    attio -> google-customer-match :: live

    1. ● attio → google.match :: live
    2. > read segments rows=14,031
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 11,505 matched

    WHAT THIS ENABLES

    Attio to Google Customer Match

    Google Customer Match for Attio: Signals projects your segments into Google Ads as Customer Match lists straight from your Attio workspace lists, hashed and consent-screened as records change.

    • Customer segments from your Attio workspace lists activated for Google Ads, as Signals projects your segments into Google Ads as Customer Match lists.
    • Customer Match lists that add joiners and drop lapsed members each sync, drawn from your Attio workspace lists by RevOps teams running Attio.

    WHAT FLOWS WHERE

    Attio to Customer Match, mapped.

    Signals reads the customer segments from your Attio workspace lists as records change, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.

    Signals reads the customer segments from your Attio workspace lists as records change, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Growth teams feeding Google audiences from governed first-party data, with the records already in Attio records, lists, and workspace objects.

    RevOps teams running Attio activating Google Customer Match straight from Attio workspace lists.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Attio, reading only your Attio workspace lists to feed Google Ads' Customer Match API, sized for the serving-size threshold.

    2. Map

      Signals reads your Attio workspace lists, and its columns map to Google Ads' Customer Match API in the visual mapper, hashed and checked for the serving-size threshold.

    3. Deliver

      On each run, Signals pulls your Attio workspace lists, projects your segments into Google Ads as Customer Match lists, and sends only the records that changed, with the serving-size threshold in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Customer Match lists that add joiners and drop lapsed members each sync on every run, as Signals reads your Attio workspace lists and sends only the records that changed.

    Lists that self-maintain across syncs from your Attio workspace lists, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Customer Match API on the serving-size threshold, straight out of your Attio workspace lists.

    ON THE WIRE

    What Customer Match actually receives.

    signals :: attio.google-customer-match :: wire

    1. ● signals :: audience upload
    2. > POST /user_list_operations source=attio.segments
    3. operation ADD · user_list "segment_73721"
    4. hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
    5. members_uploaded 14,031 · members_matched 11,505
    6. ✓ accepted match=82%
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    FAQ

    Asked on almost every call.

    How often does the Attio Google Customer Match sync run?

    The pace follows your Attio workspace lists: Signals sends changes from Attio to Google Ads as records change. Because it sends only the records that changed, Customer Match lists that add joiners and drop lapsed members each sync stays current while RevOps teams running Attio keep the serving-size threshold in view. Delivery needs no export and no manual upload.

    What match rate should a Attio-sourced Google Customer Match batch expect?

    Coverage of hashed identifiers across your Attio workspace lists decides it, and RevOps teams running Attio own that inside Attio. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags the serving-size threshold, which RevOps teams running Attio then raise inside your Attio workspace lists.

    NEXT STEP

    Attio to Google Customer Match, in production this week.

    Talk to our team All Attio use cases