CONNECTIONS / Apptivo / Apptivo to Snap Custom Audience
Apptivo leads and deal records into Snapchat, built for Snapchat audience matching.
Connect Apptivo and point Signals at your Apptivo leads and deal records; it matches your segments into Snapchat for targeting and customer suppression as records change, hashed and consent-checked for Snapchat.
- ● apptivo → snap.audience :: live
- > read segments rows=68,510
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 59,604 matched
WHAT THIS ENABLES
Apptivo to Snapchat Custom Audience
Apptivo to Snapchat Custom Audience: your Apptivo leads and deal records, hashed and consent-checked, feed Snapchat as Signals matches your segments into Snapchat for targeting and customer suppression as records change.
- Customer segments from your Apptivo leads and deal records activated for Snapchat, as Signals matches your segments into Snapchat for targeting and customer suppression.
- Snapchat audiences that stay in step as the segment rebuilds, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.
WHAT FLOWS WHERE
Apptivo to Custom Audience, mapped.
Each sync hands the customer segments from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.
Each sync hands the customer segments from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Snapchat's Custom Audiences API logs the match-ready audiences for list sizing on Snapchat.
Built for the teams that own the number.
All-in-one sales teams on Apptivo activating Snapchat audience matching straight from Apptivo leads and deal records.
From kickoff to verified events.
-
Connect
Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed Snapchat's Custom Audiences API, sized for list sizing on Snapchat.
-
Map
Signals reads your Apptivo leads and deal records, and its columns map to Snapchat's Custom Audiences API in the visual mapper, hashed and checked for list sizing on Snapchat.
-
Deliver
On each run, Signals pulls your Apptivo leads and deal records, matches your segments into Snapchat for targeting and customer suppression, and sends only the records that changed, with list sizing on Snapchat in the debugger.
What ships with this use case.
Snapchat audiences that stay in step as the segment rebuilds on every run, as Signals reads your Apptivo leads and deal records and sends only the records that changed.
Audiences that rebuild as the segment does from your Apptivo leads and deal records, with API call volume steady because Signals sends only the records that changed.
A per-run match report from Snapchat's Custom Audiences API on list sizing on Snapchat, straight out of your Apptivo leads and deal records.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /audience_match source=apptivo.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- external_audience_id "aud_42472"
- id_list_size 68,510 · matched 59,604
- ✓ accepted match=87%
Adjacent moves on the same stack.
from Apptivo
Apptivo to Meta Custom Audience
Apptivo to Meta Custom Audience: your Apptivo leads and deal records, hashed and…
Learn more
from Apptivo
Apptivo to Google Customer Match
Apptivo to Google Customer Match: your Apptivo leads and deal records, hashed and…
Learn more
same use case
ActiveCampaign to Snap Custom Audience
ActiveCampaign to Snapchat Custom Audience: Signals reads your ActiveCampaign contacts and…
Learn moregeneric
Snap Custom Audience
Build and refresh Snap audiences from your CRM, warehouse, or SingleView with hashed…
Learn moreAsked on almost every call.
How often does the Apptivo Snap Custom Audience sync run?
Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds Snapchat on that cadence. Each run sends only the records that changed, so audiences that rebuild as the segment does holds up on list sizing on Snapchat. The live debugger confirms every delivery inline.
What match rate should a Apptivo-sourced Snap Custom Audience batch expect?
Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Custom Audiences API pinpoints list sizing on Snapchat, the number all-in-one sales teams on Apptivo tune against.
NEXT STEP