Payment events with value
Deliver Complete Payment events with value and currency through the Events API, deduplicated against the TikTok Pixel.
SOLUTIONS / VALUE OPTIMIZATION
TikTok Value-based Optimization, fed through Events API.
TikTok can bid for the buyers likely to spend the most, but only if every payment event carries a real value. Datahash, a TikTok Partner, delivers payment values server-side through the Events API so Value-based Optimization has the signal it needs.
WHEN THIS IS YOU
The signs teams bring to us.
- Your TikTok campaigns optimize for purchases and find plenty of low-value ones.
- Payment events reach TikTok without values, or with values that do not match your backend.
- The Pixel misses a share of payments, so TikTok learns from an incomplete picture.
What we do.
Values reconciled to your backend
Reconcile values against your order backend so TikTok learns from the real number.
Eligibility and MMP audit
Check your account against TikTok's published VBO requirements, and for app campaigns, audit the value postbacks your MMP sends to TikTok.
What you walk away with.
Values TikTok can bid on
Payment values TikTok can bid on, matching your backend.
The right bidding option, tested
A clear answer on whether Highest Value or Minimum ROAS bidding fits your account, and a test to prove it.
Payment values, server-side to TikTok.
Illustrative. No client numbers.
How an engagement runs.
-
Discover
Data sources, current conversion values, and platform eligibility checked against each platform's requirements.
-
Scope
The value to send, where it comes from, and the test design agreed upfront, with a go or no-go on fit.
-
Execute
Values wired onto the Signals delivery path and verified in each platform's diagnostics before any campaign relies on them.
-
Measure and handover
Test against your current baseline, results read with you, documentation and an owner named on your side.
IN ONE SENTENCE
TikTok Value-based Optimization (VBO) is a TikTok Ads bidding option that uses the value reported with payment events to deliver ads to people likely to spend more, bidding either for the highest value or toward a minimum ROAS.
Adjacent moves on the same stack.
Questions your team will ask.
Does TikTok VBO work for app campaigns?
Yes. TikTok offers Value-based Optimization for app campaigns too, with values coming from in-app purchases or ad revenue through your mobile measurement partner. For web campaigns, values come from the Pixel and Events API. We cover the web side directly and audit the MMP value setup for app.
Which bidding option should we use?
TikTok offers Highest Value, which spends to get the most value from your budget, and Minimum ROAS, which holds a return floor. The right one depends on whether budget or efficiency is your constraint. We recommend one in scoping and design the test around it.
NEXT STEP