Checkout events with value
Deliver checkout events with value and currency through the Pinterest API for Conversions, deduplicated against the Tag.
SOLUTIONS / VALUE OPTIMIZATION
Pinterest ROAS bidding, with checkout values you can trust.
Pinterest's Performance+ ROAS bidding spends toward the checkout value you report. Datahash delivers checkout events with real values through the Pinterest API for Conversions, deduplicated against the Pinterest Tag.
WHEN THIS IS YOU
The signs teams bring to us.
- You want Pinterest to find higher-value shoppers, not just more checkouts.
- Checkout values are missing, duplicated, or out of line with your backend.
- The Tag alone misses checkouts that your backend records.
What we do.
Values reconciled to your backend
Reconcile values against your order backend.
Requirements checked, test designed
Check your campaigns against Pinterest's requirements for ROAS bidding and design the test with your media team.
What you walk away with.
Values Pinterest can bid on
Checkout values Pinterest can bid on, matching your backend.
A tested read
A tested read on ROAS bidding against your current Pinterest campaigns.
Checkout values, server-side to Pinterest.
Illustrative. No client numbers.
How an engagement runs.
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Discover
Data sources, current conversion values, and platform eligibility checked against each platform's requirements.
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Scope
The value to send, where it comes from, and the test design agreed upfront, with a go or no-go on fit.
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Execute
Values wired onto the Signals delivery path and verified in each platform's diagnostics before any campaign relies on them.
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Measure and handover
Test against your current baseline, results read with you, documentation and an owner named on your side.
IN ONE SENTENCE
Pinterest Performance+ ROAS bidding is a Pinterest Ads bid strategy for Sales and Leads campaigns that optimizes toward the checkout value advertisers report through the Pinterest Tag or the API for Conversions.
Adjacent moves on the same stack.
Questions your team will ask.
Which campaigns can use ROAS bidding on Pinterest?
Pinterest supports Performance+ ROAS bidding on Sales and Leads objective campaigns optimizing for checkout, and it needs a valid checkout value sent by the Tag, the API for Conversions, or both. Other conversion events cannot use it today, so the checkout value is where we focus.
NEXT STEP