IMPLEMENTATION SERVICE

CDP implementation: integrations, identity, audiences.

Sources connected, identity resolution configured, and enriched audiences flowing to ad platforms, email, and personalization engines, validated on match rates before handover.

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WHEN THIS IS YOU

The signs teams bring to us.

Customer data is fragmented across tools and a single customer view never materialized.
The CDP is paid for and underused; campaigns still run on manual exports.
Anonymous visits never match known profiles; personalization opportunities die there.
Match rates between offline data and online identifiers are too low to retarget on.
Segments are broad, stale, and expensive to refresh.

WHAT WE DO

Discovery to validated activation.

Discovery

Data sources inventoried (CRM, web, app, offline, third-party), activation channels and use cases defined, current flows and gaps mapped.
Architecture

Integration framework for your stack, identity resolution rules (stitching hierarchy, dedupe, privacy compliance), attributes, events, and segments mapped to activation endpoints.
Implementation

Connectors configured source to CDP to destinations, automated pipelines (real-time or scheduled), identity graph settings, enrichment (demographics, LTV, behavioral scores) from warehouses or providers, segments exported to ad platforms, email, personalization.
Validation and handover

Flow accuracy, segment delivery, identity match rates tested; documentation and team training.