IMPLEMENTATION SERVICE
App server-side CAPI.
App events delivered server-side alongside the SDK, deduplicated between SDK and server calls, parameters enriched so ad platforms match and optimize on complete signal.
WHEN THIS IS YOU
The signs teams bring to us.
- In-app conversions rely on client-side SDKs alone and attribution drops with every privacy release.
- ROAS reporting disagrees between ad platforms and internal analytics.
- Key events (sign-ups, purchases, subscriptions) are not deduplicated between SDK and server, or arrive late and incomplete.
- Nobody in-house owns dedupe logic or event match quality for the app.
Four phases, discovery to handover.
The right path depends on your existing app tracking; we scope it in discovery.
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Discovery
existing app tracking mapped (SDKs, Firebase, MMP, containers), high-value events and parameters identified, gaps noted.
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Architecture
server-side design for App CAPI via sGTM, event mapping and dedupe combining client and server events, a parameter strategy for match quality.
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Implementation
sGTM App CAPI configuration, hosting recommendation, authentication and secure endpoints, test workflows.
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Validation and handover
dedupe accuracy and EMQ improvement tested against platform diagnostics and BI; QA checklist and maintenance playbook delivered.
SDK and server, deduplicated
The path an app event takes, with the deduplication point marked.
Illustrative. App event flow across the SDK and server-side path.
Discover, scope, implement, hand over.
7-15 working days.
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Discover
Goals, access, current-state assessment.
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Scope
Methodology, plan, dependencies named upfront.
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Implement
Build with your team, QA before go-live.
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Handover
Documentation, walkthrough, support window.
What changes when this ships.
Fewer discrepancies between platforms and analytics; stronger match quality.
A tracking setup that keeps working under privacy restrictions and network failures.
NEXT STEP
Book a working session.
Scoped with a consultant, not a sales script. We map your stack, name the dependencies, and give you the plan whether or not you run it with us.