Multi-platform event and parameter audit
every active pixel and tag, naming, triggers, and the parameters each platform needs (value, currency, identifiers, click IDs).
AUDIT SERVICE
Web signals audit: pixel, CAPI, catalog, attribution.
Every pixel, server event, catalog feed, and attribution window audited across platforms, so you know which discrepancies are defects, which are definitions, and what each is costing.
WHEN THIS IS YOU
The signs teams bring to us.
- Meta, Google, and analytics disagree on the same campaign and nobody can explain the gap.
- Multiple pixels and tags fire; nobody knows which are correct or redundant.
- Browser events and server events do not reconcile; EMQ scores sit lower than they should.
- Catalog match rates are low, dynamic ads misfire, or the feed throws errors and warnings.
- Deduplication is misconfigured: double counting or missing conversions.
Every signal reconciled across platforms.
Server-side CAPI audit
container configuration, dedupe logic, EMQ parameter completeness, data flow from source to platform.
Catalog health check
missing or invalid fields, feed freshness, sync stability, match keys.
Attribution analysis
windows and models compared across platforms; discrepancies quantified against a source of truth and split into technical versus model-based.
Report
fixes ranked, including where server-side adoption pays.
Discover, scope, implement, hand over.
3-5 working days.
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Discover
Goals, access, current-state assessment.
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Scope
Methodology, plan, dependencies named upfront.
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Implement
Build with your team, QA before go-live.
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Handover
Documentation, walkthrough, support window.
PROOF
The deliverable, not a status deck.
What changes when this ships.
Clarity on why numbers do not match and how to align them.
Higher data accuracy for optimization: dedupe fixed, parameters complete, EMQ improved.
Cleaner retargeting audiences and dynamic ads that show the right products.
NEXT STEP
Book an audit scoping call.
Scoped with a consultant, not a sales script. We map your stack, name the dependencies, and give you the plan whether or not you run it with us.