Requirements mapping
business KPIs and event-level requirements from stakeholders.
AUDIT SERVICE
Web analytics audit for GA4 and Adobe.
A 45-point property audit: tags and events, platform configuration, and data quality reconciled against raw logs, ending in a fix list ranked by impact.
WHEN THIS IS YOU
The signs teams bring to us.
- Analytics does not match the ad platforms and you cannot trust either.
- The same metric shows three values across GA4, Adobe, and the BI dashboard.
- There are tracking gaps but nobody knows where or how big.
- The setup predates the current site and half the platform's features go unused.
GA4 and Adobe against raw logs.
Tag and event review
GTM, Tealium, or hardcoded tags; naming, parameters, triggers; redundant, missing, misfiring.
Configuration audit
property structure, filters, audiences, conversions, event-scoped goals.
Data quality checks
reported data versus raw logs; discrepancies traced.
Report
fixes ranked, a governance framework for ongoing QA, advanced features worth turning on.
Discover, scope, implement, hand over.
3-5 working days.
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Discover
Goals, access, current-state assessment.
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Scope
Methodology, plan, dependencies named upfront.
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Implement
Build with your team, QA before go-live.
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Handover
Documentation, walkthrough, support window.
PROOF
The deliverable, not a status deck.
What changes when this ships.
One source of truth for web analytics across platforms.
Attribution data clean enough to reallocate spend on.
A setup aligned with current platform and privacy requirements, not 2022's.
NEXT STEP
Book an audit scoping call.
Scoped with a consultant, not a sales script. We map your stack, name the dependencies, and give you the plan whether or not you run it with us.