Amazon Ads
Amazon Ads, integrated with your first-party data.
Datahash works directly with Amazon Ads Data Manager and AMC on first-party data ingestion, audience building, and offline conversion delivery.
- ● amazon.data_manager :: live
- > ingest first_party_data rows=142,880
- hash sha256(em,ph) pii=cleared
- match + build audience ok
- ✓ delivered · records ingested
Built for the teams that own the number.
Teams that want their CRM and offline sales informing Amazon measurement.
From kickoff to verified events.
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Connect
Source connection to CRM, warehouse, or POS for first-party data ingestion.
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Ingest
Hashed delivery into Amazon Ads Data Manager, with AMC availability where enabled.
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Activate
Audience building and offline conversion delivery into your Amazon Ads campaigns.
WHAT FLOWS WHERE
One use case, every source.
First-party records land from your CRM, warehouse, or POS, Signals hashes the identifiers and applies consent, then delivers them to Amazon Ads Data Manager for audience building and offline conversion measurement.
First-party records land from your CRM, warehouse, or POS, Signals hashes the identifiers and applies consent, then delivers them to Amazon Ads Data Manager for audience building and offline conversion measurement.
What ships with this offering.
First-party data flowing into Amazon Ads Data Manager.
Audiences built from your CRM and warehouse segments.
Offline conversions informing Amazon campaign measurement.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: data manager payload
- > POST dataManager/events match_key_type=HASHED
- hashed_email "a2c9…" · hashed_phone "6d41…"
- conversion_type offline_purchase · value 249 · AED
- consent gdpr=granted · records 142,880
- ✓ accepted · pending_match
Adjacent moves on the same stack.
cross-channel
Custom Audiences
Datahash builds and refreshes custom audiences across Meta, Google, Snap, TikTok, LinkedIn, and X from your CRM, warehouse, or SingleView.
Learn more
meta
Meta Offline CAPI
Datahash ingests offline transactions from your POS, CRM, or warehouse and routes them to Meta with hashed identifiers, event dedupe, and closed-loop match reporting.
Learn more
Google Store Sales
Datahash automates Store Sales Direct and Store Sales Customer Match uploads from your POS or warehouse into Google Ads.
Learn morecross-channel
Lead funnel events
Datahash syncs lead-quality signal from your CRM back to Meta, Google, TikTok, and LinkedIn so campaigns optimize on the leads that actually convert.
Learn moreQuestions your team will ask.
What is Amazon Ads Data Manager?
Amazon Ads Data Manager is Amazon's interface for ingesting hashed first-party data into Amazon Ads, where it powers audience building and conversion measurement. Datahash is an active participant in the Amazon Ads Data Manager program and manages the full ingestion pipeline, from connecting your CRM, warehouse, or POS source through hashing and delivery, so the data arrives ready for Amazon to match.
Do we need AMC?
No. Data Manager ingestion works on its own, without an Amazon Marketing Cloud instance, so audience building and conversion delivery function whether or not you run AMC. If your account does have AMC enabled, the same hashed first-party data becomes available there as well, giving your analytics team a deeper view without a second ingestion setup.
How is customer data protected?
All identifiers, such as email and phone, are hashed before they ever reach Amazon, so Amazon never receives raw customer data. Only records carrying the required consent flags are included in the delivery, and raw PII stays inside your own environment throughout, whether it originates in your CRM, warehouse, or POS system.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.