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    CONNECTIONS / Zithara / Zithara to TikTok Offline eAPI

    From Zithara customer records to TikTok's Offline Events API.

    Connect Zithara and point Signals at your Zithara customer records; it sends register and phone sales so offline joins TikTok's web optimization as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    zithara -> tiktok-offline-eapi :: live

    1. ● zithara → tiktok.eapi :: live
    2. > read closed_deals rows=60,834
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 49,276 matched

    WHAT THIS ENABLES

    Zithara to TikTok Offline Events API

    Zithara to TikTok Offline Events API: your Zithara customer records, hashed and consent-checked, feed TikTok as Signals sends register and phone sales so offline joins TikTok's web optimization as records change.

    • Offline and in-store sales from your Zithara customer records activated for TikTok, as Signals sends register and phone sales so offline joins TikTok's web optimization.
    • Counter sales deduped against any TikTok web event for the same buyer, drawn from your Zithara customer records by retail CRM teams running Zithara.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off TikTok, away from any pixel. Here is how Zithara closes the loop.

    TikTok credits the campaign that sourced the conversion conversion happens off-platform Ad click on TikTok CRM record sync recorded in Zithara S Signals hash · dedupe Offline Events API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose TikTok conversions finish at a till, not a checkout, with the records already in Zithara customer and loyalty records.

    Retail CRM teams running Zithara activating TikTok's Offline Events API straight from Zithara customer records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Zithara, reading only your Zithara customer records to feed TikTok's Offline Events API, sized for web-to-offline deduplication.

    2. Map

      Signals reads your Zithara customer records, and its columns map to TikTok's Offline Events API in the visual mapper, hashed and checked for web-to-offline deduplication.

    3. Deliver

      On each run, Signals pulls your Zithara customer records, sends register and phone sales so offline joins TikTok's web optimization, and sends only the records that changed, with web-to-offline deduplication in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline eAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Zithara records the event.
    ON THE WIRE

    What Offline eAPI actually receives.

    signals :: zithara.tiktok-offline-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=zithara.closed_deals
    3. event "CompletePayment" · event_time 1784717275
    4. user.email sha256 "c02fa8…" · user.phone sha256 "6b91dd…"
    5. properties.value 20659 · properties.currency SAR
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the Zithara TikTok Offline eAPI sync run?

    You set the cadence, from near-real-time to a nightly Zithara sync of your Zithara customer records into TikTok. Since Signals sends only the records that changed, counter sales deduped against any TikTok web event for the same buyer keeps pace and retail CRM teams running Zithara watch web-to-offline deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Zithara-sourced TikTok Offline eAPI batch expect?

    In Zithara, match rate tracks the email and phone quality your Zithara customer records carry. Clean identifiers land for TikTok; blank ones never will. The first Offline Events API report shows retail CRM teams running Zithara where web-to-offline deduplication needs work, a data-quality task handled in Zithara.

    NEXT STEP

    Zithara to TikTok Offline eAPI, in production this week.

    Talk to our team All Zithara use cases