CONNECTIONS / Zithara / Zithara to TikTok Custom Audience
From Zithara customer records to TikTok audience targeting.
Connect Zithara and point Signals at your Zithara customer records; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.
- ● zithara → tiktok.audience :: live
- > read segments rows=13,778
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 11,160 matched
WHAT THIS ENABLES
Zithara to TikTok Custom Audience
Zithara to TikTok Custom Audience: your Zithara customer records, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences as records change.
- Customer segments from your Zithara customer records activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
- TikTok custom audiences mirroring the segment your data team publishes, drawn from your Zithara customer records by retail CRM teams running Zithara.
WHAT FLOWS WHERE
Zithara to Custom Audience, mapped.
Each sync hands the customer segments from your Zithara customer records to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Each sync hands the customer segments from your Zithara customer records to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Built for the teams that own the number.
Retail CRM teams running Zithara activating TikTok audience targeting straight from Zithara customer records.
From kickoff to verified events.
-
Connect
Scoped OAuth access to Zithara, reading only your Zithara customer records to feed TikTok's Custom Audience API, sized for match quality on TikTok.
-
Map
Signals reads your Zithara customer records, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.
-
Deliver
On each run, Signals pulls your Zithara customer records, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Zithara customer records and sends only the records that changed.
Targeting that mirrors your live segment from your Zithara customer records, with API call volume steady because Signals sends only the records that changed.
A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Zithara customer records.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=zithara.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_42472"
- id_list_size 13,778 · matched 11,160
- ✓ accepted match=81%
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How often does the Zithara TikTok Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Zithara sync of your Zithara customer records into TikTok. Since Signals sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes keeps pace and retail CRM teams running Zithara watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.
What match rate should a Zithara-sourced TikTok Custom Audience batch expect?
In Zithara, match rate tracks the email and phone quality your Zithara customer records carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows retail CRM teams running Zithara where match quality on TikTok needs work, a data-quality task handled in Zithara.
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