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    CONNECTIONS / WordPress / WordPress to TikTok Offline eAPI

    Your WordPress orders, wired to TikTok's Offline Events API.

    Connect WordPress and point Signals at your WordPress orders; it sends register and phone sales so offline joins TikTok's web optimization as orders complete, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    wordpress -> tiktok-offline-eapi :: live

    1. ● wordpress → tiktok.eapi :: live
    2. > read closed_deals rows=15,659
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 12,997 matched

    WHAT THIS ENABLES

    WordPress to TikTok Offline Events API

    WordPress to TikTok Offline Events API: Signals reads your WordPress orders and sends register and phone sales so offline joins TikTok's web optimization, hashed and consent-checked as orders complete.

    • Offline and in-store sales from your WordPress orders activated for TikTok, as Signals sends register and phone sales so offline joins TikTok's web optimization.
    • Counter sales deduped against any TikTok web event for the same buyer, drawn from your WordPress orders by content-led merchants on WordPress.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off TikTok, away from any pixel. Here is how WordPress closes the loop.

    TikTok credits the campaign that sourced the conversion conversion happens off-platform Ad click on TikTok Order sync recorded in WordPress S Signals hash · dedupe Offline Events API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands whose TikTok conversions finish at a till, not a checkout, with the records already in WordPress orders, users, and form entries.

    Content-led merchants on WordPress activating TikTok's Offline Events API straight from WordPress orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to WordPress, reading only your WordPress orders to feed TikTok's Offline Events API, sized for web-to-offline deduplication.

    2. Map

      Signals reads your WordPress orders, and its columns map to TikTok's Offline Events API in the visual mapper, hashed and checked for web-to-offline deduplication.

    3. Deliver

      On each run, Signals pulls your WordPress orders, sends register and phone sales so offline joins TikTok's web optimization, and sends only the orders that changed, with web-to-offline deduplication in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Offline eAPI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment WordPress records the event.
    ON THE WIRE

    What Offline eAPI actually receives.

    signals :: wordpress.tiktok-offline-eapi :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=wordpress.closed_deals
    3. event "CompletePayment" · event_time 1783940121
    4. user.email sha256 "c02fa8…" · user.phone sha256 "6b91dd…"
    5. properties.value 42215 · properties.currency USD
    6. ✓ accepted · dedupe=event_id
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    FAQ

    Asked on almost every call.

    How often does the WordPress TikTok Offline eAPI sync run?

    Delivery tracks WordPress, run by content-led merchants on WordPress: a near-real-time or scheduled sync of your WordPress orders feeds TikTok on that cadence. Each run sends only the orders that changed, so a unified web-and-offline conversion view holds up on web-to-offline deduplication. The live debugger confirms every delivery inline.

    What match rate should a WordPress-sourced TikTok Offline eAPI batch expect?

    Match rate follows identifier coverage in your WordPress orders, which content-led merchants on WordPress control, not WordPress itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Offline Events API pinpoints web-to-offline deduplication, the number content-led merchants on WordPress tune against.

    NEXT STEP

    WordPress to TikTok Offline eAPI, in production this week.

    Talk to our team All WordPress use cases