CONNECTIONS / WooCommerce / WooCommerce to TikTok Custom Audience
From WooCommerce orders to TikTok audience targeting.
Signals reads your WooCommerce orders through scoped API access to WooCommerce, reading only your WooCommerce orders, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.
- ● woocommerce → tiktok.audience :: live
- > read segments rows=26,840
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 22,546 matched
WHAT THIS ENABLES
WooCommerce to TikTok Custom Audience
TikTok Custom Audience for WooCommerce: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your WooCommerce orders, hashed and consent-screened as orders complete.
- Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your WooCommerce orders as orders complete.
- Targeting that mirrors your live segment, with no export step out of your WooCommerce orders.
WHAT FLOWS WHERE
WooCommerce to Custom Audience, mapped.
Each sync hands the customer segments from your WooCommerce orders to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Each sync hands the customer segments from your WooCommerce orders to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Built for the teams that own the number.
WordPress merchants running WooCommerce who need TikTok custom audiences mirroring the segment your data team publishes out of WooCommerce orders.
From kickoff to verified events.
-
Connect
Scoped API access to WooCommerce, reading only your WooCommerce orders, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.
-
Map
Columns from your WooCommerce orders align to TikTok's Custom Audience API in the visual mapper, hashed as each order syncs and checked for match quality on TikTok.
-
Deliver
As orders complete, Signals reads your WooCommerce orders and delivers first-party segments to TikTok as match-ready custom audiences, sends only the orders that changed, with match quality on TikTok watched in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes from your WooCommerce orders, delivered as orders complete.
Targeting that mirrors your live segment out of your WooCommerce orders, delivered as orders complete without API call volume climbing.
Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your WooCommerce orders.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=woocommerce.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_71287"
- id_list_size 26,840 · matched 22,546
- ✓ accepted match=84%
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How often does the WooCommerce TikTok Custom Audience sync run?
You set the cadence, from near-real-time to a nightly WooCommerce sync of your WooCommerce orders into TikTok. Since Signals sends only the orders that changed, TikTok custom audiences mirroring the segment your data team publishes keeps pace and WordPress merchants running WooCommerce watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.
What match rate should a WooCommerce-sourced TikTok Custom Audience batch expect?
Match rate follows identifier coverage in your WooCommerce orders, which WordPress merchants running WooCommerce control, not WooCommerce itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number WordPress merchants running WooCommerce tune against.
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