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    CONNECTIONS / Wasabi / Wasabi to Google OCI

    Wasabi objects into Google Ads, built for Google Ads offline conversion import.

    Connect Wasabi and point Signals at your Wasabi objects; it reconciles closed-won revenue to the Google Ads click through GCLID each time a new file lands, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    wasabi -> google-oci :: live

    1. ● wasabi → google.oci :: live
    2. > read closed_deals rows=24,772
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 21,799 matched

    WHAT THIS ENABLES

    Wasabi to Google Offline Conversions

    Wasabi to Google Offline Conversions: your Wasabi objects, hashed and consent-checked, feed Google Ads as Signals reconciles closed-won revenue to the Google Ads click through GCLID each time a new file lands.

    • Offline and in-store sales from your Wasabi objects activated for Google Ads, as Signals reconciles closed-won revenue to the Google Ads click through GCLID.
    • Smart Bidding trained on booked revenue instead of a mid-funnel proxy, drawn from your Wasabi objects by teams archiving to Wasabi.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Wasabi closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google File drop sync recorded in Wasabi S Signals hash · dedupe Offline Conversion Impo… delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google-sourced deals close days after the click, with the records already in Wasabi hot-storage buckets and objects.

    Teams archiving to Wasabi activating Google Ads offline conversion import straight from Wasabi objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only key scoped to the Wasabi bucket you name to feed Google Ads' Offline Conversion Import (Google Ads API), sized for GCLID coverage.

    2. Map

      Signals picks up your Wasabi objects, and its columns map to Google Ads' Offline Conversion Import (Google Ads API) in the visual mapper, hashed and checked for GCLID coverage.

    3. Deliver

      On each run, Signals pulls your Wasabi objects, reconciles closed-won revenue to the Google Ads click through GCLID, and processes only the newly dropped file, with GCLID coverage in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same OCI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Wasabi records the event.
    ON THE WIRE

    What OCI actually receives.

    signals :: wasabi.google-oci :: wire

    1. â—Ź signals :: event payload
    2. > POST /offline_conversion_import source=wasabi.closed_deals
    3. gclid "Cj0KCQjw…" · conversion_action "closed_won"
    4. conversion_date_time "2026-07-14T18:33:26"
    5. conversion_value 16050 · currency_code GBP
    6. ✓ accepted · batch=hourly
    RELATED USE CASES

    Adjacent moves on the same stack.

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    same use case

    ActiveCampaign to Google OCI

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    generic

    Google Offline Conversion Import

    Datahash automates GCLID-based OCI uploads to Google Ads so click-based offline conversions…

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    FAQ

    Asked on almost every call.

    How often does the Wasabi Google OCI sync run?

    Delivery tracks Wasabi, run by teams archiving to Wasabi: a near-real-time or scheduled sync of your Wasabi objects feeds Google Ads on that cadence. Each run processes only the newly dropped file, so a clean line from click to closed revenue holds up on GCLID coverage. The live debugger confirms every delivery inline.

    What match rate should a Wasabi-sourced Google OCI batch expect?

    Match rate follows identifier coverage in your Wasabi objects, which teams archiving to Wasabi control, not Wasabi itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Offline Conversion Import (Google Ads API) pinpoints GCLID coverage, the number teams archiving to Wasabi tune against.

    NEXT STEP

    Wasabi to Google OCI, in production this week.

    Talk to our team All Wasabi use cases