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    CONNECTIONS / Vultr / Vultr to TikTok Custom Audience

    From Vultr Object Storage files to TikTok audience targeting.

    Connect Vultr and point Signals at your Vultr Object Storage files; it delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands, hashed and consent-checked for TikTok.

    vultr -> tiktok-custom-audience :: live

    1. ● vultr → tiktok.audience :: live
    2. > read segments rows=59,734
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 53,163 matched

    WHAT THIS ENABLES

    Vultr to TikTok Custom Audience

    Vultr to TikTok Custom Audience: Signals reads your Vultr Object Storage files and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked each time a new file lands.

    • Customer segments from your Vultr Object Storage files activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Vultr Object Storage files by developers on Vultr Object Storage.

    WHAT FLOWS WHERE

    Vultr to Custom Audience, mapped.

    Signals picks up the customer segments from your Vultr Object Storage files; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals picks up the customer segments from your Vultr Object Storage files; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Vultr Object Storage buckets and objects.

    Developers on Vultr Object Storage activating TikTok audience targeting straight from Vultr Object Storage files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only S3 key scoped to the Vultr bucket you name to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals picks up your Vultr Object Storage files, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Vultr Object Storage files, delivers first-party segments to TikTok as match-ready custom audiences, and processes only the newly dropped file, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Vultr Object Storage files and processes only the newly dropped file.

    Targeting that mirrors your live segment from your Vultr Object Storage files, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Vultr Object Storage files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: vultr.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=vultr.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_66916"
    5. id_list_size 59,734 · matched 53,163
    6. ✓ accepted match=89%
    FAQ

    Asked on almost every call.

    How often does the Vultr TikTok Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Vultr sync of your Vultr Object Storage files into TikTok. Since Signals processes only the newly dropped file, TikTok custom audiences mirroring the segment your data team publishes keeps pace and developers on Vultr Object Storage watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Vultr-sourced TikTok Custom Audience batch expect?

    In Vultr, match rate tracks the email and phone quality your Vultr Object Storage files carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows developers on Vultr Object Storage where match quality on TikTok needs work, a data-quality task handled in Vultr.

    NEXT STEP

    Vultr to TikTok Custom Audience, in production this week.