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    CONNECTIONS / Tencent COS / Tencent COS to TikTok Custom Audience

    Tencent COS objects into TikTok, built for TikTok audience targeting.

    Connect Tencent COS and point Signals at your Tencent COS objects; it delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    tencent -> tiktok-custom-audience :: live

    1. ● tencent cos → tiktok.audience :: live
    2. > read segments rows=38,675
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 33,647 matched

    WHAT THIS ENABLES

    Tencent COS to TikTok Custom Audience

    TikTok Custom Audience for Tencent COS: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Tencent COS objects, hashed and consent-screened each time a new file lands.

    • Customer segments from your Tencent COS objects activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Tencent COS objects by teams running Tencent Cloud COS.

    WHAT FLOWS WHERE

    Tencent COS to Custom Audience, mapped.

    Signals picks up the customer segments from your Tencent COS objects; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals picks up the customer segments from your Tencent COS objects; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Tencent Cloud COS buckets and objects.

    Teams running Tencent Cloud COS activating TikTok audience targeting straight from Tencent COS objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only key scoped to the Tencent COS bucket you name to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals picks up your Tencent COS objects, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Tencent COS objects, delivers first-party segments to TikTok as match-ready custom audiences, and processes only the newly dropped file, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Tencent COS objects and processes only the newly dropped file.

    Targeting that mirrors your live segment from your Tencent COS objects, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Tencent COS objects.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: tencent.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=tencent.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_67780"
    5. id_list_size 38,675 · matched 33,647
    6. ✓ accepted match=87%
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    FAQ

    Asked on almost every call.

    How often does the Tencent COS TikTok Custom Audience sync run?

    The pace follows your Tencent COS objects: Signals sends changes from Tencent COS to TikTok each time a new file lands. Because it processes only the newly dropped file, TikTok custom audiences mirroring the segment your data team publishes stays current while teams running Tencent Cloud COS keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Tencent COS-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your Tencent COS objects decides it, and teams running Tencent Cloud COS own that inside Tencent COS. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which teams running Tencent Cloud COS then raise inside your Tencent COS objects.

    NEXT STEP

    Tencent COS to TikTok Custom Audience, in production this week.

    Talk to our team All Tencent COS use cases