Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Shopify / Shopify to Reddit CAPI

    Shopify orders, delivered to Reddit server-side.

    Reddit is still new territory for most performance budgets, which makes every counted sale matter more. Signals sends storefront checkout events server-side to Reddit, deduped against the Pixel, so nothing gets lost to browser tracking limits.

    Talk to our team Explore the setup

    shopify -> reddit-capi :: live

    1. ● shopify → reddit.capi :: live
    2. > event Checkout completed value=132.00 AED
    3. hash sha256(email) dedupe=pixel+server
    4. route reddit.capi match 61%
    5. ✓ delivered · event accepted

    WHAT THIS ENABLES

    Shopify to Reddit Conversions API

    Shopify to Reddit Conversions API sends checkout and purchase events from the storefront server-side to Reddit, deduped against the Reddit Pixel and enriched with hashed identifiers, so an emerging performance channel gets full credit for the sales it drives.

    • Checkout events reaching Reddit even where the browser Pixel is blocked or delayed.
    • Hashed identifiers raising match rates beyond what pixel-only tracking supports.
    • A full storefront event set feeding Reddit's optimization from day one of the channel.

    WHAT FLOWS WHERE

    Shopify to Reddit CAPI, mapped.

    Signals hashes a Shopify checkout completed event and posts it to Reddit's Conversions API carrying the same identifier the Pixel already assigned, so Reddit retains just one record of the sale.

    Signals hashes a Shopify checkout completed event and posts it to Reddit's Conversions API carrying the same identifier the Pixel already assigned, so Reddit retains just one record of the sale.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Shopify merchants scaling Reddit as an emerging performance channel.

    Teams that want server-side parity across every paid platform they run, Reddit included.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Install

      App install with Web Pixel enabled, scoped to checkout and order webhooks.

    2. Map

      Storefront events matched to Reddit's event taxonomy, including page visit, add to cart, and purchase.

    3. Deliver

      Server-side delivery to Reddit's Conversions API, deduped against the Pixel and verified in Reddit Ads Manager.

    WHAT YOU GET

    What ships with this use case.

    Deduped Pixel-plus-server coverage on every key storefront event.

    Higher match rates from hashed identifiers Reddit's browser Pixel alone cannot supply.

    Server-side delivery resilient to the browser loss every pixel-only setup eventually hits.

    ON THE WIRE

    What Reddit CAPI actually receives.

    signals :: shopify.reddit-capi :: wire

    1. ● signals :: event payload
    2. > POST /conversions source=shopify.checkout
    3. tracking_type "Purchase" · event_time 1784518860
    4. user.email_sha256 "3fe8a1…"
    5. event_metadata.value 132.00 · event_metadata.currency AED
    6. ✓ accepted match=61%
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Shopify

    Shopify to every ad platform

    Shopify to every ad platform is a single install that maps Shopify's order and checkout…

    Learn more

    from Shopify

    Shopify to Meta Click-to-Message

    Shopify to Meta Click-to-Message Conversions ties a Shopify order back to the…

    Learn more

    same use case

    BigCommerce to Reddit CAPI

    Reddit Conversions API for BigCommerce: Signals sends store purchases to Reddit…

    Learn more

    generic

    Reddit CAPI

    Datahash sets up Reddit CAPI with dedupe against the Reddit Pixel and hashed advanced…

    Learn more
    FAQ

    Asked on almost every call.

    Do we keep the Reddit Pixel Shopify's channel installed?

    Yes. The Reddit Pixel installed through Shopify and the server-side event share the same event identifier, so Reddit keeps only one copy when both arrive rather than counting the checkout twice. We verify the dedupe in Reddit Ads Manager before campaigns depend on the combined feed, so match reporting reflects real orders from day one.

    What identifiers improve matching on Reddit specifically?

    Hashed email from the Shopify checkout, plus the Reddit click identifier carried from the ad where the storefront session captured one. Every identifier is hashed before it ever leaves Shopify, so raw customer data never reaches Reddit, and match rates improve as more of these identifiers are present on a given order.

    NEXT STEP

    Shopify to Reddit CAPI, in production this week.

    Talk to our team All Shopify use cases