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    CONNECTIONS / Server-side GTM / Server-side GTM to Reddit CAPI

    Server-side GTM events into Reddit, built for Reddit's Conversions API.

    Connect Server-side GTM and point Signals at your server-side GTM events; it sends store purchases to Reddit server-side, past the browser pixel as each event fires, hashed and consent-checked for Reddit.

    Talk to our team Explore the setup

    sgtm -> reddit-capi :: live

    1. ● server-side gtm → reddit.capi :: live
    2. > read web_orders rows=72,625
    3. hash sha256(email,phone) consent=filtered
    4. route reddit deliver
    5. ✓ delivered · 62,458 matched

    WHAT THIS ENABLES

    Server-side GTM to Reddit Conversions API

    Server-side GTM to Reddit Conversions API: your server-side GTM events, hashed and consent-checked, feed Reddit as Signals sends store purchases to Reddit server-side, past the browser pixel as each event fires.

    • On-site purchase and checkout events from your server-side GTM events activated for Reddit, as Signals sends store purchases to Reddit server-side, past the browser pixel.
    • Reddit-attributed purchases that outlast pixel drop-off, drawn from your server-side GTM events by teams running server-side GTM.

    WHAT FLOWS WHERE

    Server-side GTM to Reddit CAPI, mapped.

    Signals receives the on-site purchase and checkout events from your server-side GTM events; Signals hashes and consent-screens each record before Reddit's Conversions API accepts the web conversions for server-side event coverage.

    Signals receives the on-site purchase and checkout events from your server-side GTM events; Signals hashes and consent-screens each record before Reddit's Conversions API accepts the web conversions for server-side event coverage.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Reddit advertisers measuring conversions beyond the click, with the records already in server-side GTM tags and event streams.

    Teams running server-side GTM activating Reddit's Conversions API straight from server-side GTM events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Signals tag in your server-side GTM container to feed Reddit's Conversions API, sized for server-side event coverage.

    2. Map

      Signals receives your server-side GTM events, and its columns map to Reddit's Conversions API in the visual mapper, hashed and checked for server-side event coverage.

    3. Deliver

      On each run, Signals pulls your server-side GTM events, sends store purchases to Reddit server-side, past the browser pixel, and forwards each event as it arrives, with server-side event coverage in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Reddit-attributed purchases that outlast pixel drop-off on every run, as Signals reads your server-side GTM events and forwards each event as it arrives.

    Store purchases attributed to Reddit from your server-side GTM events, with event volume steady because Signals forwards each event as it arrives.

    A per-run match report from Reddit's Conversions API on server-side event coverage, straight out of your server-side GTM events.

    ON THE WIRE

    What Reddit CAPI actually receives.

    signals :: sgtm.reddit-capi :: wire

    1. ● signals :: event payload
    2. > POST /conversions source=sgtm.web_orders
    3. tracking_type "Purchase" · event_time 1784596343
    4. user.email_sha256 "3fe8a1…"
    5. event_metadata.value 3520.00 · event_metadata.currency SAR
    6. ✓ accepted match=86%
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    FAQ

    Asked on almost every call.

    How often does the Server-side GTM Reddit CAPI sync run?

    Delivery tracks Server-side GTM, run by teams running server-side GTM: a near-real-time or scheduled sync of your server-side GTM events feeds Reddit on that cadence. Each run forwards each event as it arrives, so store purchases attributed to Reddit holds up on server-side event coverage. The live debugger confirms every delivery inline.

    What match rate should a Server-side GTM-sourced Reddit CAPI batch expect?

    Match rate follows identifier coverage in your server-side GTM events, which teams running server-side GTM control, not Server-side GTM itself. A record with a current hashed email or phone matches for Reddit; one missing both cannot. First-run feedback from Conversions API pinpoints server-side event coverage, the number teams running server-side GTM tune against.

    NEXT STEP

    Server-side GTM to Reddit CAPI, in production this week.

    Talk to our team All Server-side GTM use cases