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    CONNECTIONS / Salesforce Commerce Cloud / Commerce Cloud to TikTok Custom Audience

    Your Commerce Cloud orders, wired to TikTok audience targeting.

    Connect Commerce Cloud and point Signals at your Commerce Cloud orders; it delivers first-party segments to TikTok as match-ready custom audiences as orders complete, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    sfcc -> tiktok-custom-audience :: live

    1. ● commerce cloud → tiktok.audience :: live
    2. > read segments rows=17,104
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 15,223 matched

    WHAT THIS ENABLES

    Commerce Cloud to TikTok Custom Audience

    Commerce Cloud to TikTok Custom Audience: Signals reads your Commerce Cloud orders and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked as orders complete.

    • Customer segments from your Commerce Cloud orders activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Commerce Cloud orders by enterprise retailers on Salesforce Commerce Cloud.

    WHAT FLOWS WHERE

    Salesforce Commerce Cloud to Custom Audience, mapped.

    Signals reads the customer segments from your Commerce Cloud orders; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals reads the customer segments from your Commerce Cloud orders; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Salesforce Commerce Cloud orders and customer profiles.

    Enterprise retailers on Salesforce Commerce Cloud activating TikTok audience targeting straight from Commerce Cloud orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Commerce Cloud, reading only your Commerce Cloud orders to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your Commerce Cloud orders, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Commerce Cloud orders, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the orders that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Commerce Cloud orders and sends only the orders that changed.

    Targeting that mirrors your live segment from your Commerce Cloud orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Commerce Cloud orders.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: sfcc.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=sfcc.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_60812"
    5. id_list_size 17,104 · matched 15,223
    6. ✓ accepted match=89%
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    FAQ

    Asked on almost every call.

    How often does the Commerce Cloud TikTok Custom Audience sync run?

    The pace follows your Commerce Cloud orders: Signals sends changes from Commerce Cloud to TikTok as orders complete. Because it sends only the orders that changed, TikTok custom audiences mirroring the segment your data team publishes stays current while enterprise retailers on Salesforce Commerce Cloud keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Commerce Cloud-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your Commerce Cloud orders decides it, and enterprise retailers on Salesforce Commerce Cloud own that inside Commerce Cloud. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which enterprise retailers on Salesforce Commerce Cloud then raise inside your Commerce Cloud orders.

    NEXT STEP

    Commerce Cloud to TikTok Custom Audience, in production this week.

    Talk to our team All Salesforce Commerce Cloud use cases