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    CONNECTIONS / PostgreSQL / PostgreSQL to Meta Conversion Leads

    Your PostgreSQL tables, wired to Meta Conversion Leads bidding.

    Signals reads your PostgreSQL tables through a read-only database user scoped to the PostgreSQL tables you name, then reports lead-stage progress so Meta bids toward qualified pipeline so Meta sees lead conversions without an export.

    Talk to our team Explore the setup

    postgresql -> meta-capi-crm :: live

    1. ● postgresql → meta.leads :: live
    2. > read lead_pipeline rows=15,484
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 11,923 matched

    WHAT THIS ENABLES

    PostgreSQL to Meta CAPI for CRM

    Meta CAPI for CRM for PostgreSQL: Signals reports lead-stage progress so Meta bids toward qualified pipeline straight from your PostgreSQL tables, hashed and consent-screened each time the read runs.

    • Signals reports lead-stage progress so Meta bids toward qualified pipeline, reading your PostgreSQL tables each time the read runs.
    • Bids weighted to revenue-grade lead stages, with no export step out of your PostgreSQL tables.

    WHAT FLOWS WHERE

    PostgreSQL to CAPI for CRM, mapped.

    Signals reads the qualified-lead and pipeline signals from your PostgreSQL tables each time the read runs, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    Signals reads the qualified-lead and pipeline signals from your PostgreSQL tables each time the read runs, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, working out of PostgreSQL tables, views, and materialized views.

    Engineering teams running PostgreSQL who need Meta bidding tuned to the lead stages that become revenue out of PostgreSQL tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the PostgreSQL tables you name, mapped to Meta's Conversion Leads API and tuned for lead-stage selection.

    2. Map

      Columns from your PostgreSQL tables align to Meta's Conversion Leads API in the visual mapper, hashed as the read runs and checked for lead-stage selection.

    3. Deliver

      Each time the read runs, Signals reads your PostgreSQL tables and reports lead-stage progress so Meta bids toward qualified pipeline, reads only the records changed since the last run, with lead-stage selection watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue from your PostgreSQL tables, delivered each time the read runs.

    Bids weighted to revenue-grade lead stages out of your PostgreSQL tables, delivered each time the read runs without read load on the database climbing.

    Match feedback on lead-stage selection from Meta's Conversion Leads API each run, tied back to your PostgreSQL tables.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: postgresql.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=postgresql.lead_pipeline
    3. event_name "Purchase" · value 4137 AED
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_44916" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
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    FAQ

    Asked on almost every call.

    How often does the PostgreSQL Meta Conversion Leads sync run?

    Delivery tracks PostgreSQL, run by engineering teams running PostgreSQL: a near-real-time or scheduled sync of your PostgreSQL tables feeds Meta on that cadence. Each run reads only the records changed since the last run, so bids weighted to revenue-grade lead stages holds up on lead-stage selection. The live debugger confirms every delivery inline.

    What match rate should a PostgreSQL-sourced Meta Conversion Leads batch expect?

    Coverage of hashed identifiers across your PostgreSQL tables decides it, and engineering teams running PostgreSQL own that inside PostgreSQL. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags lead-stage selection, which engineering teams running PostgreSQL then raise inside your PostgreSQL tables.

    NEXT STEP

    PostgreSQL to Meta Conversion Leads, in production this week.

    Talk to our team All PostgreSQL use cases