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    CONNECTIONS / OVHcloud / OVHcloud to TikTok Custom Audience

    From OVHcloud Object Storage files to TikTok audience targeting.

    Signals reads your OVHcloud Object Storage files through a read-only S3 key scoped to the OVHcloud container you name, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    ovhcloud -> tiktok-custom-audience :: live

    1. ● ovhcloud → tiktok.audience :: live
    2. > read segments rows=45,221
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 40,699 matched

    WHAT THIS ENABLES

    OVHcloud to TikTok Custom Audience

    OVHcloud to TikTok Custom Audience: your OVHcloud Object Storage files, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your OVHcloud Object Storage files each time a new file lands.
    • Targeting that mirrors your live segment, with no export step out of your OVHcloud Object Storage files.

    WHAT FLOWS WHERE

    OVHcloud to Custom Audience, mapped.

    Signals picks up the customer segments from your OVHcloud Object Storage files; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals picks up the customer segments from your OVHcloud Object Storage files; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of OVHcloud Object Storage containers and objects.

    Teams on OVHcloud Object Storage who need TikTok custom audiences mirroring the segment your data team publishes out of OVHcloud Object Storage files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only S3 key scoped to the OVHcloud container you name, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your OVHcloud Object Storage files align to TikTok's Custom Audience API in the visual mapper, hashed as the file lands and checked for match quality on TikTok.

    3. Deliver

      Each time a new file lands, Signals reads your OVHcloud Object Storage files and delivers first-party segments to TikTok as match-ready custom audiences, processes only the newly dropped file, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your OVHcloud Object Storage files, delivered each time a new file lands.

    Targeting that mirrors your live segment out of your OVHcloud Object Storage files, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your OVHcloud Object Storage files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: ovhcloud.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=ovhcloud.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_81553"
    5. id_list_size 45,221 · matched 40,699
    6. ✓ accepted match=90%
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    FAQ

    Asked on almost every call.

    How often does the OVHcloud TikTok Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly OVHcloud sync of your OVHcloud Object Storage files into TikTok. Since Signals processes only the newly dropped file, TikTok custom audiences mirroring the segment your data team publishes keeps pace and teams on OVHcloud Object Storage watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.

    What match rate should a OVHcloud-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your OVHcloud Object Storage files, which teams on OVHcloud Object Storage control, not OVHcloud itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number teams on OVHcloud Object Storage tune against.

    NEXT STEP

    OVHcloud to TikTok Custom Audience, in production this week.

    Talk to our team All OVHcloud use cases