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    CONNECTIONS / Odoo / Odoo to TikTok Custom Audience

    Odoo sales opportunities into TikTok, built for TikTok audience targeting.

    Connect Odoo and point Signals at your Odoo sales opportunities; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    odoo -> tiktok-custom-audience :: live

    1. ● odoo → tiktok.audience :: live
    2. > read segments rows=38,831
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 29,123 matched

    WHAT THIS ENABLES

    Odoo to TikTok Custom Audience

    Odoo to TikTok Custom Audience: your Odoo sales opportunities, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences as records change.

    • Customer segments from your Odoo sales opportunities activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Odoo sales opportunities by operations teams running Odoo CRM.

    WHAT FLOWS WHERE

    Odoo to Custom Audience, mapped.

    Signals reads the customer segments from your Odoo sales opportunities; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals reads the customer segments from your Odoo sales opportunities; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Odoo CRM leads, opportunities, and activities.

    Operations teams running Odoo CRM activating TikTok audience targeting straight from Odoo sales opportunities.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Odoo, reading only your Odoo sales opportunities to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your Odoo sales opportunities, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Odoo sales opportunities, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Odoo sales opportunities and sends only the records that changed.

    Targeting that mirrors your live segment from your Odoo sales opportunities, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Odoo sales opportunities.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: odoo.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=odoo.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_58918"
    5. id_list_size 38,831 · matched 29,123
    6. ✓ accepted match=75%
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    FAQ

    Asked on almost every call.

    How often does the Odoo TikTok Custom Audience sync run?

    The pace follows your Odoo sales opportunities: Signals sends changes from Odoo to TikTok as records change. Because it sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes stays current while operations teams running Odoo CRM keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Odoo-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your Odoo sales opportunities decides it, and operations teams running Odoo CRM own that inside Odoo. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which operations teams running Odoo CRM then raise inside your Odoo sales opportunities.

    NEXT STEP

    Odoo to TikTok Custom Audience, in production this week.

    Talk to our team All Odoo use cases