CONNECTIONS / MongoDB / MongoDB to TikTok Custom Audience
From MongoDB collections to TikTok audience targeting.
Signals reads your MongoDB collections through a read-only database user scoped to the MongoDB collections you name, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.
- ● mongodb → tiktok.audience :: live
- > read segments rows=52,319
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 47,087 matched
WHAT THIS ENABLES
MongoDB to TikTok Custom Audience
MongoDB to TikTok Custom Audience: Signals reads your MongoDB collections and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked each time the read runs.
- Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your MongoDB collections each time the read runs.
- Targeting that mirrors your live segment, with no export step out of your MongoDB collections.
WHAT FLOWS WHERE
MongoDB to Custom Audience, mapped.
Each sync hands the customer segments from your MongoDB collections to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Each sync hands the customer segments from your MongoDB collections to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Built for the teams that own the number.
Application teams running MongoDB who need TikTok custom audiences mirroring the segment your data team publishes out of MongoDB collections.
From kickoff to verified events.
-
Connect
A read-only database user scoped to the MongoDB collections you name, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.
-
Map
Columns from your MongoDB collections align to TikTok's Custom Audience API in the visual mapper, hashed as the read runs and checked for match quality on TikTok.
-
Deliver
Each time the read runs, Signals reads your MongoDB collections and delivers first-party segments to TikTok as match-ready custom audiences, reads only the records changed since the last run, with match quality on TikTok watched in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes from your MongoDB collections, delivered each time the read runs.
Targeting that mirrors your live segment out of your MongoDB collections, delivered each time the read runs without read load on the database climbing.
Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your MongoDB collections.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=mongodb.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_72145"
- id_list_size 52,319 · matched 47,087
- ✓ accepted match=90%
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How often does the MongoDB TikTok Custom Audience sync run?
The pace follows your MongoDB collections: Signals sends changes from MongoDB to TikTok each time the read runs. Because it reads only the records changed since the last run, TikTok custom audiences mirroring the segment your data team publishes stays current while application teams running MongoDB keep match quality on TikTok in view. Delivery needs no export and no manual upload.
What match rate should a MongoDB-sourced TikTok Custom Audience batch expect?
In MongoDB, match rate tracks the email and phone quality your MongoDB collections carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows application teams running MongoDB where match quality on TikTok needs work, a data-quality task handled in MongoDB.
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