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    CONNECTIONS / MinIO / MinIO to TikTok Custom Audience

    From MinIO objects to TikTok audience targeting.

    Signals reads your MinIO objects through a read-only access key scoped to the MinIO bucket you name, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    minio -> tiktok-custom-audience :: live

    1. ● minio → tiktok.audience :: live
    2. > read segments rows=37,562
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 31,552 matched

    WHAT THIS ENABLES

    MinIO to TikTok Custom Audience

    MinIO to TikTok Custom Audience: Signals reads your MinIO objects and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked each time a new file lands.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your MinIO objects each time a new file lands.
    • Targeting that mirrors your live segment, with no export step out of your MinIO objects.

    WHAT FLOWS WHERE

    MinIO to Custom Audience, mapped.

    Each sync hands the customer segments from your MinIO objects to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    Each sync hands the customer segments from your MinIO objects to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of MinIO buckets and object prefixes.

    Platform teams self-hosting MinIO who need TikTok custom audiences mirroring the segment your data team publishes out of MinIO objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only access key scoped to the MinIO bucket you name, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your MinIO objects align to TikTok's Custom Audience API in the visual mapper, hashed as the file lands and checked for match quality on TikTok.

    3. Deliver

      Each time a new file lands, Signals reads your MinIO objects and delivers first-party segments to TikTok as match-ready custom audiences, processes only the newly dropped file, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your MinIO objects, delivered each time a new file lands.

    Targeting that mirrors your live segment out of your MinIO objects, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your MinIO objects.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: minio.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=minio.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_61967"
    5. id_list_size 37,562 · matched 31,552
    6. ✓ accepted match=84%
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    FAQ

    Asked on almost every call.

    How often does the MinIO TikTok Custom Audience sync run?

    Delivery tracks MinIO, run by platform teams self-hosting MinIO: a near-real-time or scheduled sync of your MinIO objects feeds TikTok on that cadence. Each run processes only the newly dropped file, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a MinIO-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your MinIO objects decides it, and platform teams self-hosting MinIO own that inside MinIO. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which platform teams self-hosting MinIO then raise inside your MinIO objects.

    NEXT STEP

    MinIO to TikTok Custom Audience, in production this week.

    Talk to our team All MinIO use cases